No More Counterfeits... Epson and Nexpot Solution to Expand 'Anti-Counterfeit Security Label' Market

MOU Signed at Epson Korea Headquarters on July 29
Authentication Solutions Provided for Cosmetics, Food, and Health Functional Products

On August 3, Epson Korea announced that it has signed a memorandum of understanding (MOU) with Nexpot Solution, a company specializing in security solutions, for cooperation on expanding the anti-counterfeit security label market and developing high value-added label solutions.

On the 29th of last month, representatives from Seiko Epson, Epson Korea, and Nexpot Solution posed for a commemorative photo after signing a 'Business Agreement to Expand the Anti-Counterfeiting Security Label Market' at Epson Korea headquarters. Photo by Epson Korea

The signing ceremony was held on July 29 at the Epson Korea headquarters, with key representatives from Seiko Epson, Epson Korea, and Nexpot Solution in attendance. They discussed plans for technological collaboration in the digital label market and strategies for expanding new business opportunities.

Recently, as the global competitiveness of K-brands has risen, the distribution of counterfeit goods has increased across various sectors, including cosmetics, food, health functional foods, and industrial materials. Accordingly, there is a rapidly growing demand for anti-counterfeit technologies and security labels that allow easy verification of product authenticity.

The two companies plan to jointly promote differentiated security label solutions by integrating Epson’s SurePress L-6534VW with Nexpot Solution’s security technologies.

The SurePress L-6534VW is a digital label press that uses Epson’s proprietary Digital Varnish ink to create optical effects in which colors change depending on the viewing angle, and uses high-opacity white ink to enable a variety of special visual expressions. This solution goes beyond standard label printing, is optimized for producing high value-added labels, and enhances brand value.

Nexpot Solution has developed and supplied various anti-counterfeit solutions, including QR code-based authentication, and has supplied security labels using the Epson SurePress L-6534VW to major domestic companies. In particular, through testing with Epson equipment, Nexpot Solution has implemented security technologies that are difficult to replicate through photography or scanning, thereby strengthening its competitive edge in differentiated anti-counterfeit solutions.

Through this agreement, both companies will introduce new security label solutions to the market by combining QR-based authentication technologies with special printing technologies such as digital varnish. They also plan to provide differentiated, high value-added label solutions to existing customers. The companies expect these efforts to not only protect brands but also enhance their customers’ product competitiveness and create new business opportunities.

Jun Morofushi, CEO of Epson Korea, stated, “With damages from counterfeit products on the rise, security technologies have become a key factor in protecting brand value. Through this collaboration, we will combine Epson’s digital printing technology with Nexpot Solution’s security technologies to deliver differentiated value to our customers and contribute to the expansion of the domestic security label market.”

This content was produced with the assistance of AI translation services.