Pepero Takes Center Stage at UNESCO World Heritage Committee... Lotte Wellfood Promotes K-Snacks

Pepero and More Served at Delegation Lounge for Representatives from 162 Countries

Product Samples Distributed to Over 3,000 Participants

Pepero Almond and Chocolate Products Quickly Sold Out

Commemorating the Second Phase Expansion of Korea’s Tidal Flats as a World Heritage Site

“Pepero Landmark Edition” Gift Sets Presented to Delegations of Committee Member Countries

Lotte Wellfood announced on August 2 that it participated as an official partner in the 48th session of the UNESCO World Heritage Committee, held at BEXCO in Busan from July 19 to 29, and conducted promotional activities to showcase the excellence of K-snacks to international guests from around the world.

On the 25th of last month at the 48th World Heritage Committee meeting held at BEXCO in Busan, the Pepero Landmark Edition was provided to the delegations of member countries worldwide. Provided by Lotte Wellfood

The World Heritage Committee is an international conference held annually under the UNESCO World Heritage Convention, where participants discuss how to protect the shared heritage of humanity and pass it on to future generations. This is the first time it has been held in South Korea.

During the event, Lotte Wellfood presented its flagship brands, including Pepero and Zec, in the delegation lounge where participants from 162 countries gathered. Notably, on July 25, when the decision was made to expand Korea’s tidal flats as a UNESCO World Heritage Site, the company presented the “Pepero Landmark Edition” gift set, featuring Korean cultural icons such as Gwanghwamun and Irwolobongdo, to each delegation.

At the delegation lounge, samples were distributed to over 3,000 participants. The company explained that Pepero Almond and Pepero Chocolate were among the most popular, quickly running out among the delegates. Other products, such as Zec and Mini Yakgwa, also attracted much attention. At the Korea Pavilion, which was open to the general public, a Pepero brand experience event was held on July 23 and 24.

Lotte Wellfood stated that it intends to use its official partnership activities at the UNESCO World Heritage Committee as a foundation to further strengthen its brand recognition in the global market, and to continue taking the lead in promoting Korean culture worldwide through K-food.

A Lotte Wellfood representative said, “It was a truly meaningful experience to represent Korea and introduce K-snacks and the beauty of the country at the world’s foremost international conference. Moving forward, we will continue to expand our global presence, reinforce Lotte Wellfood’s global brand leadership, and contribute to raising awareness of the value of national heritage.”

This content was produced with the assistance of AI translation services.