Participation as Main Sponsor of “Infinite Challenge Run in Gyeongju”

SK Telecom announced on August 2, 2026, that it will expand its lineup of smart devices favored by runners and offer opportunities to participate in running events.


SK Telecom is introducing new products from the global GPS smart device brand Garmin and the global open-ear earphone brand Shokz, making it easier for customers to purchase wearable devices.


SK Telecom will present Garmin’s running GPS smartwatches, the “Forerunner 70” and the “Forerunner 265.” Notably, the “Forerunner 70” will be exclusively available among domestic mobile carriers through SK Telecom’s exclusive partnership with Garmin.


The Forerunner 70 is an entry-level model suitable for customers who are new to running or wish to record everyday workouts, while the Forerunner 265 targets those seeking more advanced running data and training features.


Shokz’s bone conduction earphone, the “OpenRun Pro2,” will also be launched. The OpenRun Pro2 improves upon the bass limitations typical of bone conduction earphones.


Garmin smartwatches and Shokz earphones will be among the eligible devices for the “Smart Device Installment Discount” benefits offered to customers on “Best Max,” “Best Pro,” “Best 109,” and “Direct5G 76” plans. The newly introduced Garmin and Shokz products can be purchased through the T Direct Shop website or at SK Telecom retail stores nationwide.

The photo shows SKT models wearing the Garmin and Sharkz products newly introduced by SKT. Provided by SKT.

The photo shows SKT models wearing the Garmin and Sharkz products newly introduced by SKT. Provided by SKT.

View original image

SK Telecom will participate as the main sponsor of the “2026 Infinite Challenge Run in Gyeongju (Mudorun),” which will take place on September 19 in Gyeongju.


Customers who purchase the Samsung Galaxy Z Fold8 Ultra, Galaxy Z Fold8, or Galaxy Z Flip8 through SK Telecom will have the opportunity to enter a drawing for Mudorun entry tickets.


Customers wishing to participate should access the promotion page by August 31, select their preferred course—either the 10km or half marathon—and click the “Apply” button at the bottom of the page. SK Telecom will provide entry tickets to a total of 2,000 participants through a lottery.



Jae-woong Yoon, Head of SK Telecom’s Product & Brand Division, stated, “We have prepared new products and benefits so that customers who enjoy running can conveniently purchase the wearable devices they need and enjoy diverse running experiences. We will continue striving to provide differentiated experiences for our runner customers.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing