"Who Says It's an Old Man's Phone?" Passport-Sized Fold Proves Popular... Over Half of Galaxy Z8 Series Pre-Orders Are from Consumers in Their Teens, Twenties, and Thirties

Most Popular Model Among 1030 Customers: "Fold8"
Cream Leads in Color Choices... Pistachio and Lavender Also in Demand

In the pre-sale of Samsung Electronics’ new foldable smartphone models—Galaxy Z Fold8 Ultra, Fold8, and Flip8—the demographic in their teens, twenties, and thirties accounted for more than half of all purchases. This pre-sale, which began on July 28, will close on August 3.

On July 31, Samsung Electronics announced that customers in the 10s-30s age group made up over 50% of those who pre-ordered the Galaxy Z Fold8 Ultra, Fold8, and Flip8 via Samsung.com.

The most popular model among 10s-30s customers was the Fold8. As of the day of reporting, Samsung.com indicates that even if the Fold8 is pre-ordered now, it will be shipped starting August 28, one month later. Among this demographic, the most selected color was Cream, with Pistachio—an exclusive Samsung.com color—and the signature Lavender also proving highly popular.

The Fold8 is favored by younger generations who enjoy consuming content, as it features the portability of a passport when folded and a large 7.6-inch screen similar to a small tablet PC when unfolded, according to Samsung Electronics.

The Fold8 Ultra, which is optimized for a large display and multitasking, and the Flip8, known for its high portability, are also attracting much attention. The Fold8 Ultra is most popular in Graphite and Green Shadow (a Samsung.com exclusive), while Flip8 is seeing high demand for the exclusive Mint, as well as the Cream and Pink color options.

This surge in demand among people in their teens to thirties is credited to the benefits of the pre-order promotion. During the pre-sale period, Samsung is offering a free upgrade from the 256-gigabyte (GB) model to the 512GB model. For the Fold8 and Fold8 Ultra, customers who pre-order the 512GB model can upgrade to the 1-terabyte (TB) model by paying only half the additional cost.

Enhanced compatibility between Galaxy smartphones and iPhones is also believed to be a factor driving pre-orders from the younger generation. iPhone users can wirelessly transfer existing data to a Galaxy device via QR code without the need for a separate app. In addition, Samsung’s Quick Share has been updated to be compatible with Apple’s AirDrop, enabling wireless exchange of photos between Galaxy and iPhone devices.

Pre-order benefits from Samsung Electronics include: a six-month Google AI Pro subscription, a three-month Willa subscription, eleven special game themes for the Galaxy Store, a 10% discount coupon for the Galaxy Watch Ultra2 and Galaxy Watch9, and a 30% discount coupon for accessories such as cases.

A Samsung Electronics representative stated, "From the outset, this pre-sale saw a rapid response from young customers in their teens, twenties, and thirties, validating their anticipation for an immersive new form factor and mobile experience. Since various benefits, including doubled storage, will end on August 3, we recommend potential buyers make their purchase during the pre-sale period."

On the 28th, when the pre-order for Samsung Electronics' Galaxy Z8 series began, citizens in Gangnam, Samsung, Seocho-gu, Seoul, were exploring new products such as the Galaxy Z Fold8 and Flip8. Photo by Yonhap News

This content was produced with the assistance of AI translation services.