[Today's New Product] GS25 Launches 'Your Royal Milk Tea' as Milk Tea Sales Soar 111%

First Private Brand Milk Tea in the RTD Cup Beverage Transparent Cup Lineup

GS25, the convenience store chain operated by GS Retail, announced on July 31 that it has launched a new RTD (Ready-to-Drink) cup beverage called "Your Royal Milk Tea."

Your Royal Milk Tea was developed in response to the increasing number of customers seeking alternative beverages to coffee in the cup beverage market, which has traditionally been coffee-centric. This product also reflects the growing consumption of drinkable desserts, especially among Millennials & Gen Z and those in their 20s and 30s, along with the rising preference for milk tea featuring tea as the key ingredient.

A model is examining Your Royal Milk Tea at GS25. GS25

According to GS25's analysis of its product sales data for the first half of this year (January to June), sales in the milk tea product category rose by 111% compared to the same period last year, showing robust growth.

"Your Royal Milk Tea" is characterized by its smooth and sweet flavor, achieved by blending milk and black tea powder in the optimal ratio. The beverage is offered in a transparent cup that reveals the drink's color, enhancing visual satisfaction. The product is priced at 1,950 won.

Um Yuhyun, MD of the Beverage Food Team at GS Retail, stated, "Your Royal Milk Tea is a strategic product planned to capture new demand in the RTD cup beverage market, based on customer purchase data and consumption trend analysis. We will continue to expand our data-driven product development initiatives, so that we can swiftly introduce products that customers want and further strengthen our differentiation and competitiveness in the food market."

This content was produced with the assistance of AI translation services.