Starbucks Supports Vulnerable Groups During Heat Wave with 'S:BuckCha'
Donates 50 Million Won to Korea National Council on Social Welfare
Launches Heat Wave Relief Program for Vulnerable Groups
Starbucks Korea announced on July 31 that it had donated 50 million won to the Korea National Council on Social Welfare to help vulnerable groups stay healthy during the heat wave.
Based on this support, the company is also conducting heat wave relief programs for at-risk populations. On the previous day, Starbucks visited Hanam Disabled Welfare Center to deliver air circulators and cooling blankets together with the mobile coffee trailer 'S:BuckCha', and provided iced beverages and cookies to welfare center users and their families.
A Starbucks Korea representative loaded cooling supplies onto the mobile coffee trailer 'Se:Bugcha' to support vulnerable groups during the heatwave and visited Hanam Disabled Welfare Center for a commemorative photo on the 30th. Photo by Starbucks
View original imageEarlier in July, Starbucks visited various communities with 'S:BuckCha', delivering cold coffee to neighbors and field workers working in the heat and expressing encouragement. Introduced for the first time in April this year to mark Earth Day, S:BuckCha is a mobile coffee trailer that was created through about six months of planning and production, and is a program that visits diverse venues to serve coffee and food.
Starbucks plans to expand the operation of S:BuckCha through customer participation campaigns in the future. The trailer will visit selected locations based on submissions of stories from individuals, communities, and organizations dedicated to serving society or needing encouragement, as well as those from vulnerable groups.
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Shin Dongwoo, CEO of Starbucks Korea, said, "We are continuing our initiatives to support vulnerable neighbors so they can stay healthy during the heat. We will continue to visit various sites together with S:BuckCha and find more ways to engage with local communities."
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