Seongju County Launches Full-Scale Preparations for “Seongju Gayasan Golden Fields Grasshopper Festival”

Working-Level Meeting Held by Festival Promotion Committee

Plans to Expand Specialty Product Sales and Develop Stay-Type Festival Content

Seongju County in North Gyeongsang Province has officially begun preparations for the “2026 Seongju Gayasan Golden Fields Grasshopper Festival,” the region’s flagship rural experience festival scheduled for this fall.

According to Seongju County, on July 29 a working meeting was held, organized by the Festival Promotion Committee, where participants discussed the basic direction and main programs of the festival and initiated preparations for a successful event.

The Festival Promotion Committee held a working meeting to discuss the basic direction and main programs of the festival.
[Photo by Seongju-gun]

During the meeting, the committee analyzed last year’s festival performance, reviewed tasks for improvement, and shared various opinions aimed at enhancing the festival’s overall quality, including expanding eco-friendly rural experience programs, strengthening visitor safety management, and improving convenience facilities.

In particular, there was an in-depth discussion on actively promoting and expanding the sales of Seongju’s local agricultural and specialty products produced in the pristine Gayasan area in connection with the festival.

The county aims to turn the festival into a platform that links local agricultural consumption and tourism, thereby revitalizing the regional economy.

The Promotion Committee plans to strengthen experiential content for families and to thoroughly prepare overall event operations so that visitors can enjoy the festival safely and comfortably.

The chair of the Grasshopper Festival Promotion Committee stated, “Voluntary participation and cooperation from local residents are the most important factors for the festival’s success,” adding, “During the remaining period, we will work closely with the working committee to create a safe and abundant festival that everyone can enjoy with peace of mind.”

Meanwhile, the “2026 Seongju Gayasan Golden Fields Grasshopper Festival” is scheduled to be held over two days from October 3 to 4, at 104 Suseong-ri, Suryun-myeon, Seongju County.

The festival’s competitiveness lies in its unique local story rather than size.

Attention is focused on whether the Grasshopper Festival can establish itself as a destination festival that reflects Seongju's eco-friendly agriculture and the values of rural life.

This content was produced with the assistance of AI translation services.