[Today’s New Items] CU Introduces Taegukgi Meal Box for Liberation Day to Honor Lee Tae-jun

Taegukgi Meal Box Campaign to Support the Daehm Lee Tae-jun Memorial Park

On July 30, CU announced that, in commemoration of the 81st anniversary of Liberation Day, it will participate in a national flag-raising campaign together with the Ministry of the Interior and Safety, and launch the 'Taegukgi Meal Box' campaign to support the Daehm Lee Tae-jun Memorial Park, dedicated to the independence activist Lee Tae-jun.

Lee Tae-jun, known as Daehm Lee, graduated from Severance Medical School and later relocated to Mongolia, where he established “Dongui Medical Clinic.” He provided modern medical treatment to local residents and was revered as the royal physician to the King of Mongolia. In 1919, he was awarded the Erdene-Ochir First Class Medal, the highest honor given to foreigners. Notably, he dedicated his entire life to Korea’s independence by funding independence organizations such as Uiyeoldan, supporting secret anti-Japanese activities of the Provisional Government in Shanghai, and contributing to the independence movement. In recognition of his achievements, he was posthumously awarded the Order of Merit for National Foundation, Patriotic Medal, in 1990. In honor of his legacy, the Lee Tae-jun Memorial Park was established in Ulaanbaatar, Mongolia.

In order to honor the achievements of the independence activist Lee Tae-jun, CU has launched the Taegukgi Meal Box for Liberation Day, aiming to remind customers of the significance of liberation. The packaging features designs incorporating the Taegukgi (Korean national flag), and a QR code is printed to widely promote Lee Tae-jun’s contributions—making it easy for anyone to learn more about his life and achievements.

CU's newly released Taegukgi Meal Box comes in three varieties, all featuring Korean pork (“Handon”). The “Gochujang Bulgogi Set” is a lunchbox filled with spicy Korean pork marinated in gochujang sauce. The “Garlic Stem Korean Pork Bulgogi Kimbap” is inspired by the trending garlic stem bibimbap, topped with locally sourced garlic stems and rolled with sweet soy-braised Korean pork. The “Korean Pork Bulgogi Sandwich” is a hearty meal sandwich made with soy sauce-marinated Korean pork and generous amounts of locally grown lettuce.

CU is also encouraging organic customer participation through unique online promotions and fundraising activities via its proprietary commerce app, Pocket CU. Additionally, in celebration of Liberation Day, CU plans to expand its Taegukgi merchandise lineup, including Taegukgi flags for hoisting, Taegukgi keyring transportation cards, and “griptok” mobile grips, providing customers with a wider range of options.

Choi Mingun, Head of Marketing Planning at BGF Retail, said, “We prepared this campaign to honor the memory of those who devoted themselves to the nation, including Lee Tae-jun. CU will continue to undertake a wide variety of activities that realize social value, offering events in which anyone can easily take part.”

This content was produced with the assistance of AI translation services.