Hecto Financial Partners with Samsung Wallet for "Find Popular Card" Service
Hecto Financial has started upgrading the "Find Popular Card" service in Samsung Wallet.
According to Hecto Financial on July 30, the "Find Popular Card" service provides various information that Samsung Wallet users can refer to when selecting payment cards. Through collaboration with Samsung Electronics, Hecto Financial will enhance the service by offering a personalized card recommendation experience and tangible benefits for users. A new card recommendation feature tailored to monthly themes such as holidays, vacation seasons, and year-end celebrations will be introduced. Users will be able to compare cards according to their consumption patterns and interests at different times, making it easier to access more card benefits.
The company will also expand tangible benefits for service users. As an affiliated card recruitment agent, Hecto Financial will offer curated card company events, including cashback promotions and new issuance benefits from each card company. Depending on participation conditions, users can receive additional "Samsung Wallet Points." Samsung Wallet Points can be used like cash at all on- and offline merchants where Samsung Pay payments are accepted.
Hecto Financial plans to upgrade the "Find Popular Card" service into a "card curation" platform that delivers real benefits to users, leveraging its data-driven card benefit comparison and recommendation capabilities that have been internalized within Hecto Group through the card benefit comparison platform "THE SSEN Card."
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Choi Jongwon, CEO of Hecto Financial, stated, "Following our cooperation with Samsung Electronics in offline payment infrastructure and the distribution sector, this 'Find Popular Card' partnership has expanded our collaborative scope into the digital financial services domain. By combining Hecto Financial's payment and settlement infrastructure with data-driven financial services, we will introduce a new customer experience that delivers real benefits. We will actively collaborate with Samsung Electronics so that Samsung Wallet can evolve from a payment tool to a 'life hub' in everyday life."
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