AI Creator Developer UNX Secures Seed Investment

Artificial intelligence (AI) creator developer UNX is aiming to enter the global market through a seed investment round.

UNX announced on the 30th that it has secured seed investment funding. The round was led by Kakao Ventures, with Schmidt and Mark & Company participating as co-investors.

UNX is an AI entertaintech startup that develops "AI creators" that independently host live broadcasts and build relationships with fans without real-time human intervention. Leveraging its proprietary AI technology, the 'Fandom Engine', UNX facilitates interaction between character intellectual property (IP) and fans, and enables character IPs to build sustainable fandoms for monetization.

While conventional virtual creators, who are performed by humans, may have characters whose tone fluctuates depending on the actor’s condition or emotional state, UNX's AI creators maintain consistent character traits and worldviews without ongoing human involvement, allowing them to build lasting connections with fans. Additionally, whereas previous AI character chats primarily engaged in one-on-one text conversations with users, UNX's AI creators interact with multiple viewers at once, offering a shared live broadcast experience.

Based on this investment, UNX plans to recruit top talent in AI engine and content development, ramp up the production of live content by its in-house AI creators, and further advance the Fandom Engine. The company also aims to debut a variety of original IPs, and broaden partnerships to turn existing external IPs—with strong fanbases and established storylines across webtoons, entertainment, gaming, beauty, and brands—into AI creators. By capitalizing on the competitiveness of K-content and subculture IP, UNX plans to accelerate its push into global markets.

Kwangmin Kim, CEO of UNX, stated, "UNX is not just a company that creates individual characters well, but an AI entertaintech company that builds systems to expand compelling IPs into fandoms. We will be the first in Korea to create a culture where AI not only interacts with fans as creators, but also acts as artists and influencers—bringing this culture to the world at large."

This content was produced with the assistance of AI translation services.