NS Home Shopping and Homeplus Express Join Forces with NongHyup to Expand Sales of Domestic Agricultural Products

Distribution Synergy Achieved Following Homeplus Express Business Acquisition
Connecting NongHyup’s Regional Supply Capabilities with NS Home Shopping’s Online and Offline Distribution Strength

On July 29, NS Home Shopping announced that it has signed a "Mutual Growth Cooperation Memorandum of Understanding (MOU)" with Homeplus Express and NongHyup Economic Holdings Co., Ltd. to ensure the stable supply and expanded distribution of high-quality domestic agricultural products.

This agreement was arranged to link the distribution capabilities of both companies following NS Home Shopping's acquisition of the Homeplus Express business, and to work with NongHyup Economic Holdings Co., Ltd. to broaden stable sales channels for domestic agricultural products.

CEO Jo Mangyok (right) of NS Home Shopping and Homeplus Express and Seungil Jung, Head of the Agricultural Distribution Headquarters at NongHyup Economic Holdings, are taking a commemorative photo after the Memorandum of Understanding ceremony for expanding sales of NongHyup agricultural products and mutual growth held on the 28th. Provided by NS Home Shopping.

NS Home Shopping plans to connect its 25 years of expertise in distribution and sales, gained by commercializing and expanding sales channels for agricultural, marine, livestock, and fisheries products, with Homeplus Express's offline store network and NongHyup Economic Holdings Co., Ltd.'s regional procurement and supply capabilities. According to the agreement, NS Home Shopping will support the expansion of outstanding agricultural product sales and the formation of stable trading relationships, while leveraging various sales channels such as TV home shopping, online, and mobile platforms to increase consumer access points.

Homeplus Express will promote the consumption and sales of domestic agricultural products by carrying agricultural products supplied by NongHyup Economic Holdings Co., Ltd. NongHyup Economic Holdings Co., Ltd. will ensure a stable supply of high-quality NongHyup agricultural products so that consumers can trust and purchase domestic produce.

Taking this agreement as an opportunity, NS Home Shopping will air a special program on August 5 to further promote the sales of high-quality domestic agricultural products supplied by NongHyup. Beginning July 30, Homeplus Express will hold a special sales event offering discounts on regionally sourced peaches, apples, zucchini, broccoli, and other selected local agricultural products. Both companies plan to link TV home shopping and offline store networks to expand sales channels for domestic produce and provide consumers with fresh, reliable agricultural products.

NS Home Shopping, Homeplus Express, and NongHyup Economic Holdings Co., Ltd. will also cooperate in identifying future joint business interests and sharing information, with a commitment to continue sustainable mutual growth based on compliance and fair trade principles.

Jo Hangmok, CEO of NS Home Shopping, stated, "For the past 25 years, NS Home Shopping has conveyed the value and potential of Korean agriculture to consumers through the commercialization and expansion of agricultural, marine, and livestock product sales channels." He added, "By combining the excellent supply capabilities of NongHyup Economic Holdings Co., Ltd. with NS Home Shopping's TV, online, and mobile sales competitiveness and the lifestyle-focused offline distribution network of Homeplus Express, we will create new growth opportunities." He continued, "By centering on NS Home Shopping and connecting the online and offline distribution capabilities of all three companies, we will expand consumer access to domestic agricultural products and build a sustainable win-win distribution ecosystem where farmers and partners grow together."

This content was produced with the assistance of AI translation services.