BNK Busan Bank Completely Transforms Its Approach to Social Contribution

Customized Social Contribution Initiatives for 16 Districts and Counties

Moving Beyond Uniform Support, Empowering Local Proposals

670 Million Won Donated at City Hall on the 29th

A new social contribution initiative will be launched in Busan, in which the 16 districts and counties of the Busan area propose welfare projects tailored to local needs, and BNK Busan Bank provides funding for the selected projects.

This program marks a shift from conventional practices that provided uniform support with holiday goods or cash, moving instead to a model that identifies and implements projects the communities truly need.

On July 29, the Busan Metropolitan Government (Mayor Jeon Jae-soo) announced that a donation ceremony for BNK Busan Bank's "Coexistence Finance Local Customized Project" was held at the city hall's reception room, delivering a total of 670 million won to the Busan Community Chest of Korea.

Of the donated funds, 480 million won will be allocated to the "Our Neighborhood Coexistence Finance Project." This project will be carried out in the form of a public contest, wherein all 16 districts and counties in Busan directly propose projects that reflect their unique characteristics and welfare needs.

Each district and county will receive project funding of 30 million won, supporting a range of projects designed to resolve local issues such as care for vulnerable groups, support for children and youth, environmental improvements, ESG activities, and financial education.

The city plans to focus its evaluation on whether the project meets local needs and assesses its sustainability and scalability, rather than simply offering material support. The call for proposals runs through July 31, and final projects will be selected in August following an evaluation process involving the city, BNK Busan Bank, and the Busan Community Chest of Korea. The selected initiatives are scheduled to run from October this year through October next year.

The remaining 190 million won will be used for the "2026 Cool Summer Project for Vulnerable Groups." This project aims to help alleviate the effects of heatwaves by providing about 2,000 electric fans to approximately 2,000 vulnerable households in the Busan region. Recipients will be chosen through recommendations by district and county offices, and the fans will be distributed via administrative welfare centers in early August.

BNK Busan Bank implemented a total of 60.5 billion won worth of social contribution initiatives in the Busan area last year. The bank continues to engage in a wide array of social responsibility activities, such as supporting vulnerable populations, scholarship programs, financial education, and backing for culture, the arts, and sports.

Mayor Jeon Jae-soo stated, "This initiative is meaningful because, rather than distributing predetermined items uniformly, it introduces a new model of social contribution where the community directly uncovers and addresses local issues."

Mayor Jeon also mentioned, "We will continue to cooperate with BNK Financial Group to ensure that support truly reaches citizens throughout the community."

Busan City Hall.

This content was produced with the assistance of AI translation services.