Spreading a Culture of Mutual Respect and Zero Abuse in Seongnam City

Mayor Shin Sangjin Joins Morning Integrity Campaign with Staff

High-Fives with Employees and “Runway of Integrity” Initiative

Fostering a Workplace Based on Mutual Respect

Seongnam Mayor Shin Sangjin personally led efforts to foster a "power abuse-free organizational culture" by exchanging high-fives with employees during their morning commute. The head of the organization took the initiative to demonstrate a commitment to integrity and engage in open communication with staff members.

Seongnam Mayor Shin Sang-jin is conducting a 'Zero Abuse of Power' integrity campaign by giving high fives to employees arriving at work in the Nuri Hall of City Hall on the 29th. Provided by Seongnam City

Seongnam Mayor Shin Sang-jin is conducting a 'Zero Abuse of Power' integrity campaign by giving high fives to employees arriving at work in the Nuri Hall of City Hall on the 29th. Provided by Seongnam City

View original image

On July 29, Seongnam City in Gyeonggi Province held the "Zero Abuse (ZERO)" Integrity Campaign for employees' morning commute at the Nuri Hall and main gate entrance of the city hall, with Mayor Shin Sangjin and staff taking part together.


This campaign was organized to eradicate workplace abuse through direct communication between the head of the organization and employees, to spread a culture of mutual respect, and to establish a culture of integrity within the organization.


On this day, Mayor Shin encouraged the creation of a respectful and considerate workplace culture by holding a “Zero Abuse” hand placard and giving high-fives to each arriving employee. In addition, the morning commute path from the main gate to the elevators was decorated as a "Runway of Integrity" to deliver messages promoting integrity and mutual respect.


The campaign also included holding placards featuring anti-abuse messages and distributing encouragement beverages to employees, further solidifying a shared commitment to practicing integrity in the workplace.


Seongnam City explained that this campaign was significant because the agency head took the initiative to practice integrity, fostered natural communication with employees, and built a consensus to create a healthy, abuse-free organizational culture together.



Mayor Shin Sangjin stated, "A culture free from abuse of power begins with small acts of respect and consideration for one another. By leading by example and actively communicating with staff, I will work to create an environment of integrity and mutual respect, ultimately making Seongnam City a more trustworthy city for our citizens."

Seongnam Mayor Shin Sangjin and city hall employees are conducting the 'Zero Abuse' morning integrity campaign at the city hall Nuri Hall on the 29th. Provided by Seongnam City

Seongnam Mayor Shin Sangjin and city hall employees are conducting the 'Zero Abuse' morning integrity campaign at the city hall Nuri Hall on the 29th. Provided by Seongnam City

View original image

Going forward, Seongnam City plans to further strengthen clean governance by continuously spreading the culture of mutual respect and eliminating abuse of power, based on the agency head's integrity leadership, while consistently implementing anti-corruption and integrity-driven policies centered on practical action.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing