[Today's New Item] Industry's First Premium Black Pork Burger... Nobrand "Berkshire K"

Only 1.2% of Domestic Pigs Are Breed-Rare Black Berkshire K
Two New Menu Items Highlighting the Natural Flavor of Pork
Berkshire K Katsu and Berkshire K Katsu Onion
Pop-up at Nobrand Burger Hongdae Location Until August 31
Premium Butcher-Style Concept: "The Gogi-han Burger House"

Shinsegae Food announced on July 29 that Nobrand Burger is introducing a new menu featuring the premium black pig breed "Berkshire K," marking the first time this breed has been used in the franchise burger industry.

Models are showcasing Shinsegae Food's Nobrand Burger offerings, 'Berkshire K Katsu' and 'Berkshire K Katsu Onion,' at the Nobrand Burger pop-up store in Hongdae, Mapo-gu, Seoul. Provided by Shinsegae Food

Berkshire K is a rare black pig breed, accounting for only about 1.2% of domestic pigs in Korea. It is known for its rich juiciness, chewy texture, and deep flavor. Nobrand Burger explained that this new menu was developed in response to a growing number of consumers who not only consider price but also pay close attention to the quality of ingredients when choosing dining options.

The new products consist of two varieties: "Berkshire K Katsu" and "Berkshire K Katsu Onion." To fully highlight the unique flavor of Berkshire K, a thick katsu patty has been used. In addition, the combination of a crispy fried coating and a soft brioche bun made from domestically produced rice flour creates a harmonious blend of the meat's deep flavor and the bun's tender texture.

Berkshire K Katsu features a crispy Berkshire K katsu patty topped with aromatic perilla leaf pesto, fresh lettuce, and onions. The price is 5,900 won for the burger alone and 7,900 won for the set.

No Brand Burger BerkshireK Katsu Poster. Provided by Shinsegae Food

Berkshire K Katsu Onion adds crispy onion rings to the Berkshire K Katsu, enhancing both the taste and the fun of every bite. The combination of the juicy katsu patty and the crispiness of the onion rings offers an even richer flavor experience. The price is 7,100 won for the burger alone and 9,100 won for the set.

To celebrate the new product launch, Nobrand Burger is running a "set-up" promotion until August 10 through its own NBB application (app). Customers who purchase either of the two Berkshire K Katsu varieties will receive complimentary fries and a drink. With this promotion, customers can enjoy the menu at a discount of approximately 2,000 won.

Additionally, until August 31, the Nobrand Burger Hongdae location will operate as a premium butcher-style pop-up store called "The Gogi-han Burger House." The store is designed to resemble a butcher shop where customers can personally select and taste the meat. Special exhibits, a photo zone, and a unique packaging area have been set up for burger enthusiasts to intuitively experience the original Berkshire K meat and the new products. Customers who purchase a set or pack of the two Berkshire K Katsu burgers will also be offered a complimentary tasting menu of well-grilled Berkshire K pork belly.

A Nobrand Burger representative said, "We will continue to maintain Nobrand Burger's competitive pricing while rolling out menus that allow customers to experience differentiated ingredients and new flavors, thereby enhancing customer satisfaction."

This content was produced with the assistance of AI translation services.