"Fashion Meets Beauty"... Musinsa Beauty to Host 'Mubuyufe in Seongsu' This August in Seongsu

Mubuyufe in Seongsu Marks Its Third Year
Three-Day Event from August 21 to 23
Enhanced Experience with Beauty Persona Analysis and Interactive Events

Musinsa Beauty announced on July 29 that it will hold the offline beauty festival "Mubuyufe in Seongsu" throughout the Seongsu-dong area for three days from August 21 to 23.

Now in its third year, Mubuyufe in Seongsu will connect the entire Seongsu-dong area into a single "beauty roadmap" — from the main popup spaces "Mubuyufe Hall" and "Next Beauty Hall" to Musinsa Beauty's first permanent store, the "Musinsa Megastore Seongsu."

Musinsa Beauty will hold 'Mubyoupe in Seongsu' for three days from the 21st to the 23rd of next month in the Seongsu-dong area. Musinsa

This year, for the first time, limited-edition products created through collaborations with popular domestic fashion brands will be introduced. A total of 65 rising beauty brands will participate in the event. Among them, the five brands — Javin De Seoul, Oddtype, FEEV, Rom&nd, and Veryway — will each showcase exclusive products at the "Only Musinsa Beauty Collaboration Zone," produced in partnership with popular fashion brands Gihho, Hug Your Skin, Have a Whale, RolaroLa, and Find Kapoor, respectively.

A special zone in collaboration with COSMAX, a global cosmetics ODM (original development & manufacturing) company, will also be featured. In this zone, 20 emerging brands will be presented.

Musinsa Beauty has made it the core concept of this festival for visitors to explore the various popup stores and discover their own "beauty persona." When visitors tag products they are interested in at brand booths using NFC on their mobile phones, their preference data is recorded. Based on this, they can find their personalized beauty persona out of a total of five types, and a complimentary custom beverage tailored to the result will be offered.

Musinsa will exclusively sell tickets for Mubuyufe in Seongsu. The "General Ticket" is priced the same as last year at 28,000 won, and will be available from August 4 to 16. Before that, a one-day "Super Early Bird Ticket" will be available on July 31 at a 45% discount for 15,000 won, while from August 1 to 3, a "Early Bird Ticket" will be offered on a first-come, first-served basis for 19,000 won. Ticket holders will receive a "Welcome Gift Set" that includes a sun umbrella and a reusable bag, as well as a "Next Beauty Gift Bag" containing products from over 40 brands.

A Musinsa Beauty representative said, "This year, we have prepared to deliver a differentiated experience with new brands and content that combine fashion and beauty, available exclusively at Musinsa."

This content was produced with the assistance of AI translation services.