Shinhan Life Expands "Warm Filling" Social Contribution... Employee Relay Volunteer Campaign

Unveils New Social Contribution Slogan for Fifth Anniversary

L.I.F.E. System Based on Four Core Values… Five Volunteer Themes

Shinhan Life is carrying out a variety of coexistence activities under its new social contribution slogan, "Warm Filling." This new slogan signifies the company's intention to expand the value of its core financial and life insurance businesses into the realm of social contribution, filling social gaps in our society by linking with Shinhan Financial Group’s mission of "Warm Finance" to help those in need.

Employees of Shinhan Life are posing for a commemorative photo after volunteering at the National Seoul National Cemetery in Dongjak-gu, Seoul. Shinhan Life

On July 29, Shinhan Life announced that, in celebration of the company’s fifth anniversary on July 1, it has established four key value areas—Hope, Inspiration, Future, and Environment—and the “L.I.F.E” implementation system, actively fulfilling its social responsibility accordingly.

The L (Light of Hope) area focuses on social contribution activities that protect lives and ensure safety. Efforts include supporting vulnerable groups, closing gaps in healthcare and welfare, and building safety infrastructure.

The I (Inspiration for Community) area is centered on activities that connect people and spread the value of empathy, based on cultural, artistic, and emotional support. Major initiatives include art therapy programs and cultural and artistic support.

The F (Future Dreams) area is a framework for supporting the growth and independence of future generations. It provides educational support, career and entrepreneurship mentoring, and digital competency development programs.

The E (Earth in Harmony) area aims for a sustainable future in which people and the environment coexist harmoniously. Initiatives include efforts to preserve the ecosystem, reduce carbon emissions, and support eco-friendly infrastructure.

To mark its fifth anniversary, Shinhan Life held a five-day relay volunteer campaign from June 29 to July 3 in which employees participated. The campaign, which saw the participation of 280 employees, addressed five themes: the elderly, society, environment, vulnerable groups, and life itself.

Employee activities included meal service volunteering at the Seoul Senior Welfare Center, environmental cleanup at the National Seoul National Cemetery, plogging in the Cheonggyecheon area, housing environment improvement for the Seoul Station shantytown, and blood donation for life-sharing initiatives.

A Shinhan Life representative stated, “With this relay volunteer campaign as a starting point, we will actively practice the value of coexistence that is embodied in the Warm Filling concept of insurance. We will do our utmost to become an insurance company that is even more trusted by our customers and society in the future.”

This content was produced with the assistance of AI translation services.