"Work Productivity Soars with AI Transformation"... LG Electronics Hosts AX Hackathon

Discovery of AX Projects for Work Innovation
Company-Wide Expansion Through Internal Platform
Number of Participants Quadruples in Three Years

LG Electronics is accelerating AX (AI Transformation) innovation under the theme of "AX for All." The company views AX as an organization-wide activity driven by all employees—not just a domain for specific teams or experts—with the goal of expediting innovation in work methods.

As part of these efforts, LG Electronics announced on the 29th that it recently held the first-half AX Hackathon, in which it identified work innovation projects utilizing AI. More than 2,100 employees participated, resulting in over 700 AX ideas. After a two-month evaluation and verification process, LG Electronics selected five outstanding projects.

The 24-hour fully autonomous work execution system is a solution in which AI agents handle every core process of software development from task receipt and classification, requirements analysis, code implementation, testing and verification, to documentation and reporting. Because agents handle routine tasks, employees only intervene during decision-making or when coordination is needed, allowing them to focus on tasks requiring creativity. According to internal testing, nearly 80% of work can be automated, potentially saving over 1,200 work hours per person annually. The company sees potential for further expansion to general office work in the future.

Employees are arriving at the LG Group headquarters in Yeouido, Seoul. Photo by Jinhyung Kang

The automated product packaging design solution significantly reduces time spent on highly skilled and specialized repetitive packaging design work. Utilizing AI, it covers everything from 3D modeling to expert developer decision logic and container shipment optimization. With this solution, packaging design tasks that used to take an average of 120 hours can now be completed in just 1.5 hours. The logistics and supply chain management (SCM) specialized solution analyzes as many as 100,000 logistics and shipment data points in real time to proactively manage shipping schedule risks. Data retrieval and analysis that previously took over three hours now require just about one minute.

Among other solutions selected as outstanding projects are an integrated work platform that shortens processing time for internal administrative work—such as attendance and expense management—by more than 80%, and an AI-based advertising content generation and proposal system. LG Electronics plans to expand the scope of these five projects by first conducting proof-of-concept (PoC) testing, then gradually rolling them out to more teams, and ultimately registering them as sub-agents for the company’s internal AI platform, LGenie, to drive organization-wide adoption.

LG Electronics is positioning the AX Hackathon not merely as a contest of ideas, but as a driver of AX culture that delivers tangible work innovation. The company emphasized the significance of a "bottom-up" AX approach, where those performing actual work generate the ideas for productivity innovation based on real workplace needs.

This year marks the third AX Hackathon, and the 2026 event notably featured ideas that went beyond AI-based chatbots and simple repetitive task automation to encompass the redesign of entire work processes. With a deepening, organization-wide consensus around AX, participation continues to grow. More than 2,100 employees joined this year’s first-half Hackathon, compared to around 500 participants for the first Hackathon in the first half of 2024—an increase of nearly 50% over the same period last year. The cumulative number of ideas generated has reached 2,000 as of this year.

Cho Jeongbeom, Executive Vice President and Head of the AX Center at LG Electronics, stated, “We will further accelerate the innovation of work methods by continuously advancing and company-wide expanding the outstanding projects discovered through the AX Hackathon, so that every employee can proactively leverage AI in their actual work.”

This content was produced with the assistance of AI translation services.