Shinsegae Department Store to Open Korea's First 'Pompompurin Bakery Cafe'

Celebrating Pompompurin's 30th Anniversary
Korea's First Cafe Opens at Suite Park in Gangnam Branch

Shinsegae Department Store announced on the 29th that it will open Korea's first 'Pompompurin Bakery Cafe' in the Suite Park located on the basement floor 1 of its Gangnam branch, introducing a complex space that combines bakery, beverages, and merchandise.

Pompompurin is Sanrio's representative character that ranked first both globally and in Korea in the 2026 Sanrio Character Awards. As the character celebrates its 30th anniversary this year, interest among fans domestically and internationally has been rising. To mark this milestone, 30th-anniversary themed cafes also operated in Tokyo Ikebukuro and Shibuya, as well as Osaka Umeda, in March earlier this year in Japan.

Shinsegae Department Store Opens Korea's First 'Pom Pom Purin Bakery Cafe'. Shinsegae Department Store

The Pompompurin Bakery Cafe at Shinsegae Department Store will offer over 100 types of products, including 30th-anniversary merchandise. A wide range of items such as plush toys, keyrings, mugs, eco bags, and stationery will be available, including products directly imported from Japan and exclusive local merchandise. Highlighted menu items include Pompompurin sweet potato bread, face-shaped custard bread, rear-shaped red bean bread, and beret-shaped chocolate bread, capturing the character's features. The cafe also features a muffin set as Pompompurin's best friend, as well as three signature beverages: choco banana madeleine, choco banana fondant latte, caramel fondant latte, and pancake shake.

A Shinsegae Department Store representative stated, "We expect that the popular character IP with a global fandom, combined with Suite Park's dessert offerings, will deliver a new level of enjoyment," adding, "We will continue to introduce a variety of contents in collaboration with popular domestic and international IPs going forward."

Meanwhile, Suite Park at Shinsegae Department Store's Gangnam branch has been the first to introduce a lineup of popular overseas brands, including Japan's 'I'm Donut?', China's tea brand 'Chagee', and New York's premium ice cream 'Van Leeuwen'.

This content was produced with the assistance of AI translation services.