Yes24 Audiobook Per Capita Purchases Double... Most Users in Their 40s

102.6% Growth in the First Half Year-on-Year...
Up to 70% Discounts Until the 20th of Next Month

Special Summer Events Include Children's Book Club Activities and Study Guide Promotions for Students

As demand for listening to books while commuting or vacationing has increased, Yes24's per capita purchase amount for audiobooks in the first half of this year more than doubled compared to the same period last year.

Yes24 is holding an "Audiobook Summer Festa" until the 20th of next month. The per capita purchase amount of audiobooks on Yes24 in the first half of the year increased by 102.6% compared to the same period last year. Yes24

On July 28, Yes24 announced that the per capita purchase amount for audiobooks from January to June this year rose by 102.6% compared to the same period last year. The monthly growth continued every month from January to June compared to the previous year.

By age group, users in their 40s accounted for the largest proportion at 31.5%. This was followed by users in their 30s at 24.3%, and users in their 50s at 21.8%. Combined, users in their 30s to 50s represented 77.6% of all users. Users in their 20s made up 8.2%.

In response to the growing use of audiobooks, Yes24 is holding the "Audiobook Summer Festa" until the 20th of next month. The event will offer up to 70% discounts on audiobooks in the fields of humanities and general knowledge, economics and business management, and essays, including "The Anxious Generation" by Jonathan Haidt, "Stock Investment for Progress" by Lee Kwangsoo, and "Even If It Gets Dented, It Is Still a Circle" by Kim Changwan.

Novel audiobooks such as "Norwegian Wood" by Haruki Murakami, "School Nurse Ahn Eunyoung" by Jeong Searang, and the "The Bird That Drinks Tears" series by Lee Youngdo are being offered at a 50% discount. Thirteen steady sellers, including "Demian" by Hermann Hesse and "Animal Farm" by George Orwell, will also be available at the same discount rate.

Customers who purchase and download audiobooks during the event will receive a 2,000-won payback coupon. First-time buyers will be offered discount coupons worth up to 20,000 won, while repeat purchasers can receive coupons worth up to 10,000 won.

A special book event for children and students on summer break will also be held. In the children's and toddlers' category, an autographed copy of "Kim Donghee Universe: The Fascinating Curiosity RPG 1" by YouTube creator Kim Donghee will be available for purchase, and exclusive crowdfunding will be offered for newly curated versions of "Odyssey" and "Iliad" by Andersen Award-winning authors.

The "Class24" on- and offline lecture program will continue until August, featuring book club activities with author Song Taego and a children's literacy lecture by author Shin Hyowon. There will also be a study guide event offering vouchers and book-splitting discount coupons to buyers of elementary, middle, and high school supplementary workbooks, university textbooks, and exam prep books.

Jingu Lee, Head of Digital Business at Yes24, commented, "Audiobooks are content that allow people to enjoy reading regardless of location, making them especially popular during summer vacations and school breaks."

This content was produced with the assistance of AI translation services.