Display Association Installs "Transparent Double-Sided LED" Video Wall at Nam June Paik Art Center

Demonstrations Expand from Transparent OLED to LED Technologies

MicroLED Media Wall Projects Planned for the Future

The Korea Display Industry Association announced on July 28 that it has installed a large "transparent double-sided LED" video wall on the glass wall in the lobby of the Nam June Paik Art Center as part of a demonstration project to create new markets for display technologies.

This project, supported by the Ministry of Trade, Industry and Energy and the Korea Evaluation Institute of Industrial Technology (KEIT), applied a transparent double-sided LED product developed by DisplayHub. The product features a high transparency of 60% and a peak brightness of up to 6,324 nits. Because it is in film form, it can be attached directly to glass surfaces, allowing the installation of an ultra-large video wall measuring 4.7 meters in height while maintaining an open space feel. Notably, this display is capable of showing different media content simultaneously on both sides.

The Korea Display Industry Association installed a large video wall display using transparent double-sided LEDs on the glass wall in the lobby of the Nam June Paik Art Center. Korea Display Industry Association

Since 2023, the association has carried out more than 10 demonstration projects focusing on transparent organic light-emitting diodes (OLED), including at the National Museum of Korea's transparent showcase, Vietnam National University in Hanoi, and the Korea Trade-Investment Promotion Agency (KOTRA) in Los Angeles, USA. The recent installation at the Nam June Paik Art Center is significant in that it has expanded the scope of demonstration from transparent OLED to include transparent LED.

Looking ahead, the association plans to further broaden the scope by introducing next-generation "microLED" technology. This year, it will conduct demonstration projects for microLED media walls at key cultural and artistic venues, such as the Hangaram Art Museum lobby at the Seoul Arts Center. In conjunction with the government's "Ecosystem Development Project for Inorganic Light-Emitting Displays," the association aims to accelerate the market expansion for these technologies.

A representative of the Korea Display Industry Association stated, "Through demonstrations progressing from transparent OLED to transparent LED, we are verifying the commercial viability of transparent displays," and added, "Based on the advancement of microLED technology, we will continue to support the industry to ensure the application of these technologies expands into broader areas, including architecture, mobility, and premium signage."

This content was produced with the assistance of AI translation services.