"Glasses Complete the Fashion Look... Shinsegae Centum City Launches 'Muk' Eyewear Pop-up"

Reflecting the trend of consumers viewing glasses as a fashion accessory, Shinsegae Centum City is introducing a specialized eyewear brand.

Shinsegae Centum City announced on the 28th that it will operate the eyewear brand ‘Muk (MUUT)’ pop-up store on the 4th floor, New Contemporary section of the department store, until August 12.

Shinsegae Centum City 'Mook' Popup Store.

‘Muk’ is a brand that proposes eyewear not just as a vision correction tool, but as a fashion item.

During the event, a special promotion will be available for customers who make a purchase. Those who buy one or more pairs of eyewear will receive a ‘Minimal Vacation Bag’ on a first-come, first-served basis.

Customers who purchase both the collaboration products with the brand ‘Miseki (MISEKI)’ and the ‘MEND Collection’ will receive both a Polaroid instant photo shoot and a vacation bag on site.

Shinsegae Centum City explained that this pop-up was organized in response to the rising demand for fashion accessories in the summer season.

This content was produced with the assistance of AI translation services.