"It's Okay to Dine Alone"... Haenam County Launches Customized Small-Pack 'Honbap Lovers Corner'

Online Shopping Mall 'Haenam Miso' Launches 55 Popular Local Specialty Products
Capturing Consumer Tastes While Expanding Market Opportunities

On July 28, Haenam County in Gwangju Special City, South Jeolla Province announced that its directly operated online shopping mall, 'Haenam Miso', will introduce a new dedicated category called the 'Honbap Lovers Corner' in order to appeal to the rapidly growing number of single-person households and solo diners.

This new section was created in direct response to the recent shift in food consumption trends, which are rapidly moving away from bulk purchases toward smaller portions, compact packaging, and ready-to-eat meals.

Online shopping mall 'Haenam Miso' introduces a new dedicated category called 'Honbap Lover Corner' to attract solo diners. Provided by Haenam County

The initial rollout features 55 items, including locally popular agricultural, fisheries, and livestock products repackaged in smaller servings suitable for solo diners, as well as convenient meal solutions, in order to lower the entry barrier for consumers.

Additionally, the county plans to gradually expand the product range by carefully analyzing consumer demand, discovering and developing new items such as ready-to-eat meals and meal kits. By continuously reflecting consumer demand, the county intends to keep developing new products in these categories, leading to a broader product lineup over time.

Furthermore, by increasing the supply of goods from small-scale farms and offering more customized products, the shopping mall aims to attract new members and encourage repeat purchases. At the same time, it is expected to provide local farmers with stable market access, thereby contributing to increased farm income.

A county official stated, “The Honbap Lovers Corner is our attempt to broaden consumer choices by keeping pace with evolving market trends and to pioneer new markets for the region's specialty products. Moving forward, we will continue to expand our offerings of convenient and small-portion products to boost consumer satisfaction and further enhance the competitiveness of Haenam Miso.”

Meanwhile, Haenam Miso, the county-operated online mall, has set an annual sales target of 30 billion won for this year, positioning itself as a model case among local government-run shopping malls nationwide.

This content was produced with the assistance of AI translation services.