Shinsegae Casa Expands ‘by casamia’ Lineup in Collaboration with Online Mall Partners
First Half Sales Surge 120% Year-on-Year
Launch of LAGO and HAVEN Sofas, GESTO Leather Sofa
Shinsegae Casa announced on the 28th that it will expand the lineup of its online mall exclusive product brand ‘by casamia’ to strengthen win-win cooperation with manufacturers that supply to its online mall.
‘by casamia’ is an online-exclusive furniture brand introduced to provide sales channels and brand growth opportunities for partner companies listed on the online mall. By combining Shinsegae Casa’s product planning expertise and the outstanding manufacturing capabilities of its partners, the brand offers furniture with both quality and design at reasonable prices.
The ‘by casamia’ line has continued to grow based on strong product competitiveness since its launch in 2020. Sales in the first half of this year increased by 120% compared to the same period last year. This growth is attributed to the overlap of a trend towards rational consumption and the increasing demand for high-quality and well-designed products.
Last June, Shinsegae Casa collaborated with BYNORMANN, a partner company, to launch the ‘LAGO Bouclé Sofa’ and with BELLOCI to introduce the ‘HAVEN Modular Fabric Sofa.’ On the 27th, the company also unveiled the ‘GESTO Genuine Leather Sofa’ in partnership with BELLOCI.
The LAGO Bouclé Sofa and HAVEN Modular Fabric Sofa have received positive responses from young customers, especially newlyweds, thanks to their on-trend, emotive design, fabric material, and practicality. The ‘GESTO Genuine Leather Sofa’ features a Low & Wide style, premium materials, and ergonomic design.
To celebrate the launch of GESTO, the Casamia online mall is holding a promotion until August 17. During the event, options are available at up to 23% off, with an additional 20% discount. Every customer who makes a purchase will also receive up to 50,000 won in Casamia point payback benefits.
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A Shinsegae Casa representative stated, “We will continue to expand collaborations with competitive partners to provide customers with a wider variety of choices and strengthen our system of sustainable mutual growth with our partner companies.”
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