"What Are Your Impressions After 4 Weeks in the Distribution Field?"... Gwangju Shinsegae's Internship Program for University Students

From Customer Service to Marketing and Interviews: Practical, Hands-On Training

Seven Years of Industry-Academia Collaboration... A Pathway to Nurturing Distribution Professionals

Gwangju Shinsegae Co., Ltd. has successfully concluded its summer on-site internship program aimed at enhancing the employment competitiveness of local university students.

On July 28, Gwangju Shinsegae announced that it had operated a four-week summer internship program from July 1 to July 28, combining practical work experience with mock interviews for 11 students from local universities.

University students participating in the Gwangju Shinsegae on-site internship training are taking part in a mock interview. Provided by Gwangju Shinsegae

Now in its seventh year, this program is a university-industry cooperation initiative in partnership with regional universities. It is designed as a practical, hands-on curriculum to help students apply the theories learned at university to real-world situations in the distribution industry.

The participating students gained a comprehensive understanding of department store operations by engaging in customer service tasks at key contact points, such as the special events area, gift certificate shop, and VIP lounge.

Additionally, they took part in team assignments to create viral marketing videos, gaining experience in marketing planning and content production. They also participated in various departmental roles, including social contribution work, which deepened their understanding of the distribution sector.

In particular, at the end of the program, a mock interview simulating an actual hiring process was held. Support was provided through resume reviews and Q&A sessions, helping students develop interview strategies and practical skills, which was well received by participants.

As a local corporation, Gwangju Shinsegae plans to further expand collaboration with regional universities and continue to offer field-oriented training programs. The company aims to foster local talent specializing in distribution and bolster young people's employment capabilities.

Lee Donghoon, CEO of Gwangju Shinsegae, stated, "We operated programs that provided practical help to students, such as hands-on customer service experience and mock interviews to prepare for employment. I hope that this internship serves as a valuable experience in their job search journey."

This content was produced with the assistance of AI translation services.