Taste Same-Day Brewed Terra... Hite Jinro Joins as Special Sponsor of Jeonju Gamag Festival

To Be Held at Jeonbuk National University Sports Complex from August 6 to 8

Same-Day Terra Available for Take-Out

Various Brand Experience Booths Offered

Advance Promotion and Partner Venues to Support the Local Business Community

Hite Jinro announced on July 28 that it will participate as a special sponsor in the "2026 Jeonju Gamag Festival," which will be held at the Jeonbuk National University Sports Complex from August 6 to 8.

Terra sculpture installed at the Jeonju Gamac Festival venue. Photo by Hite Jinro

Celebrating its 12th anniversary this year, the Jeonju Gamag Festival is the only festival in Korea themed around the unique drinking culture of "Gamek" (shop beer), offering attendees the chance to taste medium-sized bottles of beer produced on the same day at Hite Jinro’s Jeonju plant. In addition, 10 representative local Gamek pubs and 10 general bars will participate to showcase a variety of food options.

This year's Gamag Festival will be held for the first time at Jeonbuk National University, the largest commercial district in Jeonju. The number of seats has also been expanded from 5,000 to 7,000. This year, in addition to same-day Terra sales, visitors can sample the new product "Terra Sparkling" and enjoy "Terra Zero" for consumers who prefer non-alcoholic options.

Reflecting consumer demand to enjoy freshly produced Terra outside the festival venue, a separate booth for take-out sales will be operated outside the venue for the first time this year. Additional interactive content such as a "Somaek Certificate Booth" and a "Tattoo Event Booth," along with events like "Fireworks," a "Gamek Concert," and a "Gamek Keeper Flash Mob" will also be held.

2026 Jeonju Gamak Festival Poster. Provided by HiteJinro

Beyond the festival, Hite Jinro will further strengthen cooperation with neighboring businesses to promote mutual growth in the local economy. Hite Jinro and the Jeonbuk National University Merchants Association will collaborate on advance publicity and designate approximately 60 official partner venues (cafes, restaurants, etc.) within the nearby business community. Festival-goers who use partner venues will receive discounts and various promotional benefits.

A Hite Jinro marketing representative stated, "As this is the first festival held together with the Jeonbuk National University commercial district, we paid special attention to local collaboration," adding, "We hope to bring enjoyment to visitors with Real Carbonic Terra and also energize the local business community."

This content was produced with the assistance of AI translation services.