Hankook Tire Launches 'Jolmeumbeonjjeok Gum'... 30% Discount Coupon for T’Station Offered
Collaboration with Lotte Wellfood
Hankook Tire & Technology announced on July 28 that it is launching a collaborative product, the 'Hankook Tire X Lotte Jolmeumbeonjjeok Gum,' in partnership with Lotte Wellfood. This functional chewing gum contains guarana extract powder, a natural caffeine ingredient, and has an intense menthol flavor.
This collaboration is part of Hankook Tire’s ongoing 'Safety Campaign.' It was planned to coincide with periods when long-distance driving increases, such as the summer vacation season and Chuseok holiday, in order to naturally communicate the importance of safe driving and tire maintenance to drivers and to contribute to the spread of a culture of safe driving.
The 'Hankook Tire X Lotte Jolmeumbeonjjeok Gum' will be available at major supermarkets and offline retailers nationwide starting at the end of July. The product packaging features the Hankook Tire brand to enhance consumer engagement, and buyers will receive tire discount coupons to raise awareness about the importance of vehicle safety management.
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Customers who purchase the product will be given a '30% Discount Tire Coupon' that can be used at 'T’Station,' the total automotive service specialty store, and on the online tire shopping mall 'Tstation.com.' This event will run through October 31.
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