Hanjin Presents Tailored Solutions as the Sole Logistics Company at 'K-Fashion Connect'

Serving as a Global Bridge for K-Fashion

Hanjin has begun providing logistics consulting to K-fashion brands hoping to expand into overseas fashion markets.

Hanjin announced on the 28th that its specialized K-fashion global logistics service, 'SWOOPPING', was the sole logistics company participant at 'K-Fashion Connect', held for two days from July 22 to 23 at The Platz in COEX, Seoul.

Officials from Hanjin participating in the 'K-Fashion Connect' held for two days from the 22nd to the 23rd at The Platz, COEX, Seoul, are seen conducting logistics consulting. Photo by Hajin

'K-Fashion Connect' is the nation’s largest B2B fashion contracting exhibition, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Fashion Association as part of the 'K-Textile·Fashion Cooperation Enhancement and Global Brand Development Project.' As the country's largest event connecting K-fashion brands and domestic and international buyers, Hanjin joined the show for the second time as the logistics partner for promising K-fashion brands, following its participation at the predecessor event, 'Trend Fair.'

At this exhibition, Hanjin's 'SWOOPPING' deployed logistics professionals specializing in global fashion on site to diagnose the setup process critical to brands entering foreign markets for the first time. In addition, it offered one-on-one tailored consulting on crucial sales-related factors such as customs duties by country, clearance procedures, trade terms, and efficient logistics operations, receiving an enthusiastic response.

Over the past three years, 'SWOOPPING' by Hanjin has participated continuously in major fashion events at home and abroad, such as Trend Fair and Seoul Fashion Week Trade Show, helping 107 small and medium-sized fashion brands expand overseas through its unrivaled global logistics network.

In particular, in September 2024, Hanjin signed an official business agreement with the Korea Fashion Association to help K-fashion brands enter foreign markets and boost their competitiveness. The two organizations are jointly conducting various projects to promote K-fashion exports, such as participating in overseas fairs together, and providing global marketing and logistics support.

'SWOOPPING', launched by Hanjin in January 2024, is a global fashion-focused logistics service created by combining the preexisting K-fashion overseas expansion support service ‘SWOOP’ with ‘Shipping.’

Leveraging Hanjin’s global network, the service offers optimized, tailor-made logistics solutions for domestic brands advancing into international markets, not only supporting B2C sales and small-scale sample shipments, but also facilitating participation in overseas pop-up events and exhibitions through various means.

Most notably, it is credited with completely resolving the structural difficulties brands previously faced—where they had to separately contact multiple logistics firms by country and shipping type—by establishing a one-stop process, thereby securing Hanjin’s position as an essential global logistics partner in the fashion sector.

A Hanjin official stated, “The operation of our consulting booth at this exhibition was planned to provide clear global guidelines for top domestic fashion brands struggling with trade barriers and complicated logistics procedures,” adding, “Hanjin will continue to serve as a leading global logistics partner supporting the successful overseas expansion of Korean brands, based on our differentiated ‘SWOOPPING’ capabilities.”

This content was produced with the assistance of AI translation services.