[Today's New Products] 900kg of Vinyl Saved per 1 Million Bottles... Pocari Sweat 'No-Label'

Expanding the No-Label Lineup Beyond the Original 340ml
Easier Waste Sorting, Less Vinyl Used

On July 28, Dong-A Otsuka announced the launch of the 500ml Pocari Sweat No-Label, which eliminates the label to reduce vinyl use and enhance consumer convenience in waste sorting.

The company explained that the introduction of the no-label lineup is the result of continuous efforts to improve packaging, aiming to enhance consumer convenience and contribute to resource circulation. After first adopting the no-label design for its 340ml products in 2024, the company has now expanded this lineup to the popular 500ml size. With this expansion, it is expected that approximately 900 kilograms of vinyl can be reduced per one million bottles produced. Removing the label also simplifies the separation process for recycling and helps increase the efficiency of plastic recycling.

Previously, Pocari Sweat became the first in the industry to introduce tear lines on PET bottle labels, making label separation easier. The company has also launched the “Blue Label Campaign with Pocari Sweat” to promote a proper waste sorting culture.

Currently, it is running the “Pocari Sweat Can QR Campaign” as well. This event, applied to the 240ml can product, allows participation through the QR code on the can lid and offers various prizes until the 31st of next month.

Park Cheolho, CEO of Dong-A Otsuka, stated, “The launch of the Pocari Sweat No-Label is part of our efforts to expand everyday practices of recycling convenience and resource circulation,” adding, “We will continue to make diverse, environmentally conscious efforts to build a sustainable consumer culture.”

Meanwhile, the Pocari Sweat 500ml No-Label product is available for online purchase and will be expanded through various channels in the future.

This content was produced with the assistance of AI translation services.