Dreamy Appoints Actor Ji Changwook as Official Brand Ambassador for Korea
Building a Sophisticated and Smart Image
Strengthening Domestic Marketing with TV Commercials and Digital Campaigns
On July 28, Dreamy Technology announced that it has appointed actor Ji Changwook as the official brand ambassador for Korea, aiming to enhance brand recognition and strengthen its premium image in the domestic market.
Dreamy explained that Ji Changwook was chosen as ambassador because his sophisticated, smart, and trustworthy image aligns with the company's goal to lead the premium smart home sector. Starting with this appointment, Dreamy plans to carry out a wide range of online and offline marketing activities together with Ji Changwook, including TV commercials, digital campaigns, and photo shoots.
A Dreamy representative stated, "Ji Changwook's smart image and presence resemble Dreamy's journey in presenting a new paradigm for premium home appliances. We hope that, leveraging this ambassadorship, Dreamy can become a more familiar brand to domestic consumers through differentiated technology and refined localization strategies."
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Meanwhile, Dreamy is expanding its lineup across various lifestyle sectors, from its flagship robot vacuum cleaner to beauty, air purification, and kitchen appliances, further establishing itself as a comprehensive home appliance brand. In addition, Dreamy is greatly improving customer convenience by reinforcing its nationwide after-sales service system in conjunction with major domestic distribution networks.
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