CJ ENM Partners with Amazon Prime Video India

Over 100 Titles, Including 26 New Releases, to Be Released Over Two Years

From the left, Jangho Seo, Head of Platform Business Division at CJ ENM, Silangi Mukerji, Head of SVOD Business at Prime Video India, Manish Menghani, Head of Content Licensing at Prime Video India.

CJ ENM announced on July 28 that it has signed a strategic collaboration with Amazon Prime Video India in Mumbai, India, to supply K-content. Over the next two years, more than 100 titles, including 26 new releases, will be launched sequentially. New content will include English subtitles and dubbing in Hindi, Tamil, and Telugu to reduce language barriers.

Last year, CJ ENM entered into a global partnership with Amazon Prime Video and expanded its overseas distribution. The company also entered the Indian ad-supported OTT market through Amazon MX Player. Through this new agreement, CJ ENM now expands its reach to India's subscription-based OTT market as well.

India, with a population of 1.4 billion, is considered a core strategic market for global media companies. As interest in K-dramas and K-pop continues to grow, competition to secure content is intensifying.

Silangi Mukerji, Head of Prime Video India SVOD Business, said, "We are pleased to introduce premium K-content to Indian viewers." Jangho Seo, Head of Platform Business Division at CJ ENM, stated, "We will continue to expand the global reach of Korean storytelling."

This content was produced with the assistance of AI translation services.