"Burger King Revamps Breakfast Menu with Addition of 'Croissan'wich'"

Doubling the Number of Stores Offering Breakfast Menus

Enhanced Flavor, Value, and Convenience in the Morning Lineup

Launching a "Korean Diner Vibe" Campaign

Burger King announced on July 28 that it will more than double the number of stores selling morning menus and introduce a new breakfast item, the "Croissan'wich."

Burger King logo

The Croissan'wich is a signature breakfast menu item at Burger King globally. The name is a portmanteau of croissant and sandwich, and it features a round croissant bun with a rich buttery flavor. There are three varieties, depending on the filling: "Omelette Croissan'wich," "Jambon Ham & Cheese Croissan'wich," and "BLT Omelette Croissan'wich." Prices for individual items start from 4,300 won to 5,300 won.

The omelette has also been upgraded: while maintaining the strengths of the previous version, its form has been restructured and its weight increased from the previous 50g to 80g. Additionally, Burger King is offering the "Beef King Wrap" (2,900 won), with Burger King's signature flame-grilled beef patty, and the "Crisper Wrap" (2,500 won), featuring its popular Crisper chicken patty. Side menu options include hash browns (1,900 won) and coffee selections.

Burger King's morning menu will be available every day until 11:00 AM starting July 30. The company will also launch a morning campaign inspired by the atmosphere and style of local Korean diners, aiming to intuitively convey the message "Burger King for Breakfast." This Korean diner concept is reflected in the signage, menu boards, and visuals as well.

A Burger King representative said, "By expanding the number of stores offering morning menus and launching the Croissan'wich, we will provide customers with a wider variety of breakfast choices."

This content was produced with the assistance of AI translation services.