BLACKPINK Returns as Tamagotchi... Lotte Department Store to Launch Exclusive Pop-up Store

Exclusive Launch in Retail Industry: 28 Types of Limited-Edition Goods
Special Keyrings and Photocards Available Only in Jamsil

Lotte Department Store announced on the 28th that it will exclusively launch the "BLACKPINK X Tamagotchi" collaboration pop-up store in the retail industry. The pop-up will take place from July 30 to August 5, at the basement level 1 of Lotte World Mall in Jamsil, Seoul, featuring 28 types of limited-edition goods that utilize BLACKPINK intellectual property (IP).

The main products include the "BLACKPINK Original Tamagotchi" and plush keyrings featuring character representations of BLACKPINK members Jisoo, Jennie, Rose, and Lisa. In addition, shoppers can find a variety of other collaboration items such as caps, t-shirts, and bags.

Notably, the plush keyrings featuring member characters will be sold exclusively at the Jamsil pop-up. The "Plush Keychain Blind Box," which contains one of eight keyrings at random, will be available in limited quantities. The offering also includes four special plush keyrings that have not been revealed in advance, adding more excitement for collectors.

Interactive content has also been prepared for visitors to the site. Customers who make a purchase will receive a limited-edition "BLACKPINK X Tamagotchi" photocard on a first-come, first-served basis, and a photo booth will be operated where guests can take pictures with the collaboration characters.

Choi Yoonseok, Head of Content at Lotte Department Store, said, "We have prepared a pop-up that blends the kidult trend with global artist IP so that a wide range of customers from the 2030 fandom to international tourists can enjoy. Going forward, we plan to continuously expand IP content that delivers unique and enjoyable experiences."

This content was produced with the assistance of AI translation services.