High1 Resort Successfully Concludes "Asia Model Festival - Face of Korea"

High1 Resort Hosts Model Festival Uniting All Generations
Strengthening K-Fashion and K-Beauty Tourism Content
Expanding the Foundation for Global Cultural Tourism Content

The "2026 Asia Model Festival - Face of Korea," held at High1 Resort operated by Kangwon Land (Interim CEO Nam Han-gyu), successfully concluded as a cultural festival transcending generations and genres.

Kangwon Land successfully concluded the "2026 High1 Resort Asia Model Festival - Face of Korea" event held at High1 Resort Convention Hotel from the 24th to the 26th. Provided by Kangwon Land

Kangwon Land announced on the 27th that it had successfully wrapped up the "2026 High1 Resort Asia Model Festival - Face of Korea" event, held at the High1 Resort Convention Hotel from July 24 to 26.

This event was organized to select models who will advance to the finals of the "21st High1 Resort Asia Model Festival," which will take place in November. "Face of Korea" and the "AMF (Asia Model Festival) Beauty Festa Awards" were held together, garnering attention as global cultural tourism content that combines K-fashion and K-beauty.

On the first day, July 24, the "Face of Korea Kids & Junior" and "Face of Korea Rising" competitions took place. The event showcased the potential of young models and the diverse charms of new models, receiving enthusiastic responses from the audience.

On July 25, the "Face of Korea Senior" competition featured participants aged 45 and above on stage, displaying confident walks and unique personalities. By transcending generational and age boundaries, the event emphasized that anyone can aspire to become a model, adding greater significance.

On the final day, July 26, the "AMF Beauty Festa Awards" were held. Global beauty brands, medical and beauty experts, models, K-pop artist hopefuls, and influencers participated, presenting programs that integrated beauty, fashion, and cultural content.

Kangwon Land evaluated that this event has laid the foundation for High1 Resort to establish itself as a key destination for international cultural events and the MICE industry. In particular, the company expects it will help attract both domestic and international tourists to the former coal mining area that is undergoing industrial transition, thereby contributing to revitalizing the local economy.

Lee Minho, Acting Director of the Tourism Marketing Division at Kangwon Land, stated, "We hope this event will enable High1 Resort to further grow as an integrated MICE destination encompassing global cultural and tourism content. We will continue to attract a wide variety of international events, providing more opportunities for domestic and international tourists to visit the coal industry transition area and strive to boost the vitality of local tourism."

Meanwhile, the main event, the "21st High1 Resort Asia Model Festival," is scheduled to be held at the High1 Resort Convention Hotel in November. It will be organized as a global cultural festival, bringing together top models and fashion and beauty industry representatives from various Asian countries.

This content was produced with the assistance of AI translation services.