SM and SAMG to Jointly Produce K-pop Animation IP
"Superhero Idol Project"
Aiming for Global OTT Release in 2028
SM Entertainment announced on July 27 that it will collaborate with SAMG Entertainment to develop new animation intellectual property (IP). The two companies have signed a joint production agreement for the animated series "Superhero Idol Project" (working title).
This project is aimed at the global market. By combining the K-pop universe with animation, they are planning a total of thirteen episodes, each approximately twenty minutes in length. The goal is to release the series on global OTT platforms in 2028. The primary target audience includes teenagers and those in their twenties and thirties, aiming to capture both the K-pop fandom and animation viewership.
SM Entertainment will handle not only the planning and production of insert songs, but will also participate in singing and overall performance aspects. SAMG Entertainment is a global content company known for titles such as "Catch! Teenieping" and "Mini Force."
Hot Picks Today
"After Dominating 80% of the Global Market... China’s Solar Industry Hit with 3 Trillion Won Losses"
- Closing Gap with Samsung and SK hynix: "Shares Surge Fivefold on Debut" as China's DRAM Giant CXMT Sweeps Up 14 Trillion Won
- "Picked It Up as If Hypnotized by Eye Contact"...Why a Famous Actor's Face Is on Lettuce Packaging
- "AI Alone Isn't Enough"... Major U.S. Corporations Resume Hiring
- "One Sip Has Koreans Lining Up for Four Hours... The Remarkable Turnaround of the 1993-Born Chairman [Interview]"
An SM Entertainment representative stated, "We plan to further develop an 'integrated IP business' model that broadens our business scope beyond animation production to include music, concerts, and management."
© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.
