Lotte Homeshopping Expands Belligom IP with Customization Collaboration with Uniqlo

Customize T-shirts and Bags with 35 Belligom Designs

On July 27, Lotte Homeshopping announced that it will present 35 Belligom designs through the customization service 'UTme!' in collaboration with Uniqlo, allowing customers to create customized products with their preferred designs.

Belligom is a character developed in-house by Lotte Homeshopping in 2018. The lineup of designs being introduced at Uniqlo includes signature Belligom styles such as 'Signature Belligom' and 'Health Belligom,' as well as summer season-exclusive 3D designs like 'Surfing Belligom' and 'Swimming Belligom,' realistic Belligom images, and local-limited designs that reflect the unique features of each store location, for a total of 35 types. Customers can select their preferred Belligom design and create personalized goods such as T-shirts and bags at the store in about 15 minutes.

This service will be available at six Uniqlo stores nationwide that operate the UTme! offering, including Lotte World Mall Jamsil, Myeongdong, Dongseongno in Daegu, Dunsan in Daejeon, Samjung Tower in Busan, and Seogwipo in Jeju, until July next year. Additionally, some locations will provide special experiences for customers by installing Belligom sculptures and photo zones decorated with themed wrapping.

Lotte Homeshopping's original character 'Belligom' teams up with global fashion brand Uniqlo to present 35 designs through the customizing service 'UTme!'. Lotte Homeshopping

Meanwhile, Belligom has continued its popularity through collaboration with the ultra-low-priced household goods store Daiso, launching over 60 types of merchandise. Within two weeks of sales, the demand had outstripped the supply. Last month, a three-piece set of Belligom shopping bags, which was pre-launched, sold out 250,000 sets within a week of its release at directly operated stores. Thanks to the expansion of such collaborations with offline distribution channels, Belligom merchandise sales in the first half of this year increased by 30% compared to the same period last year.

Jeon Hojin, head of growth strategy at Lotte Homeshopping, stated, "We plan to further advance our character business by expanding collaborative efforts for the Belligom IP into various fields, including distribution, fashion, food, and beauty. We will continue to broaden our customer reach by working with offline distribution channels, strengthen our merchandise business competitiveness and brand value, and ultimately grow Belligom into a leading character IP in the distribution industry."

This content was produced with the assistance of AI translation services.