Combining Financial Expertise and AI for Differentiation

Hana Financial Group announced on July 27 that it held an 'AI Transformation (AX) Workshop' centered on generative artificial intelligence (AI) practice on July 25 at the Cheongna Hana Global Campus in Incheon, targeting 140 executives from its group companies.


This AX workshop was designed not only to enhance understanding of AI technology, but also to spread the AX culture throughout the organization by encouraging group leaders to directly apply AI to their actual work.


Participants conducted hands-on exercises by applying generative AI to real business management and financial work, based on the results of a pre-assessment of their AI utilization capabilities.


In particular, executives directly designed AI agents to support their real work, such as management briefings, analysis of financial market and industry trends, report writing, and meeting material summarization.


Hana Financial Group believes that raising awareness and changing work styles among leaders who drive the organization is crucial for practical AX. Going forward, the group plans to gradually expand AI education programs beyond executives to frontline employees.


Led by the Hana Institute of Finance and Technology, Hana Financial Group is collaborating with in-house business units to develop AI services and models specialized for financial business. Currently, the group is expanding its use of AI across various financial fields, including export and import work automation, corporate loan review support, wealth management (WM), and risk management.


In addition, the group plans to sequentially introduce AI agent services that support individual tasks, and to secure long-term competitiveness in financial AX by building an internal system that enables the development, operation, and continuous improvement of AI services.


The group aims to increase productivity and expertise across all financial work—including decision-making, customer consultation, asset management, risk management, and sales support—and to provide customers with more convenient and differentiated financial experiences.



A Hana Financial Group official stated, "Hana Financial Group aims to go beyond being a financial company that simply uses AI well, and will transform into a financial group that works hand in hand with AI to continue customer-centric innovation and create a new future for the financial industry."

Hana Financial Group held an 'Artificial Intelligence Transformation (AX) Workshop' focused on hands-on practice with generative artificial intelligence (AI) on the 25th at the Incheon Cheongna Hana Global Campus, attended by 140 executives from group companies. Provided by Hana Financial Group

Hana Financial Group held an 'Artificial Intelligence Transformation (AX) Workshop' focused on hands-on practice with generative artificial intelligence (AI) on the 25th at the Incheon Cheongna Hana Global Campus, attended by 140 executives from group companies. Provided by Hana Financial Group

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