Coway Opens 10 New "Coway Gallery" Locations This Year, Expanding Nationwide to 42 Stores

Expansion to Hyundai Mokdong, Jungdong Directly Operated Stores

Strengthening the Offline Experience Network

Coway announced on July 27, 2026, that it had newly opened 10 "Coway Gallery" brand experience and sales stores in key commercial districts nationwide during the first half of this year, further expanding its offline experience network.

Exterior view of Coway Gallery Pohang Direct Store. Coway

Coway Gallery is a brand space centered around BEREX beds and massage chairs, offering important hands-on experiences such as actually lying down on the beds or testing product functions. Customers can also view environmental home appliances such as water purifiers and air purifiers, as well as medical devices from the Terasol brand for home use, and receive expert consultations on-site.

In the first half of this year alone, Coway newly opened five locations in the capital area, including Coway Gallery’s Hyundai Mokdong and Jungdong directly operated stores, Lotte Incheon directly operated store, and Lotte Jamsil and Lotte Main Store pop-up stores. In the Yeongnam region, it launched four new locations: the Pohang directly operated store, Lotte Changwon and Lotte Dongnae directly operated stores, and Galleria Jinju directly operated store. In the Honam region, it opened the Suncheon directly operated store. With these new additions, the total number of Coway Gallery stores nationwide has increased to 42.

Coway established these new stores in various formats—such as road shops, department store stores, and pop-up stores—tailored to the residential and commercial characteristics of each region. Regional flagship road shops were set up as experience spaces to cater to demand from neighboring cities as well, while flagship department stores with high foot traffic and premium product demand also saw an expansion of stores. The company further diversified brand touchpoints by operating pop-up stores in major domestic retail markets.

A Coway representative stated, "We expanded Coway Gallery locations by considering the unique characteristics of each region’s residential and commercial districts, aiming to offer customers greater convenience in trying Coway products and services. Moving forward, we plan to continue introducing customized experience spaces that enhance customer interaction and make product trials even more convenient."

This content was produced with the assistance of AI translation services.