Pearl Abyss' Red Desert Tops Steam Revenue Among New IPs in 2026
$190 Million in Revenue on Steam Since Launch
DLC Release Schedule to Be Announced in Q3
Pearl Abyss announced on July 27 that Red Desert, released in March this year, has recorded the highest revenue on Steam among all new intellectual property (IP) launches in 2026.
According to a recently released report by global market research firm Alinea Analytics, since its launch in March, Red Desert has generated over 190 million dollars (approximately 280 billion won) in revenue on Steam.
Among Steam games released this year, this is the third-highest revenue after Forza Horizon 6 and Biohazard Requiem, and was achieved without any discounts or promotional events. Alinea Analytics pointed out that most top-ranking games are sequels to existing franchises and assessed, "The results achieved by Red Desert as a new IP are especially significant."
Hot Picks Today
"Banks Roll Out 'High-Interest Specials' Offering Up to 7-13% a Year: 'Why Not Choose Savings Over Stocks?'"
- Up to 100,000 Won per Person, 140,000 Won for Young Adults Refunded Through ‘Half-Price Travel’ Again... “52 Billion Won Invested, 162 Billion Spent Locally”
- After 30 Years of Night Flights and Secondhand Smoke, Flight Attendant's Breast Cancer Recognized as Occupational Disease
- A Single Site Holds Enough Batteries for 2,000 Electric Vehicles... Inside Jeju’s First BESS [Digging Energy]
- “The Road From Apartment to Han River Is Dark and Dangerous”…Banpo ‘This Park’ Gets Approved, Apgujeong, Seongsu, and Yongsan Also Celebrate [The Future of Parks ⑨]
Red Desert sold 2 million copies within just one day of release, 5 million copies before reaching one month, and achieved 6 million copies sold within 83 days. Pearl Abyss recently announced at a shareholder meeting that it is developing downloadable content (DLC) for Red Desert and plans to announce the release schedule and details during the third quarter of this year.
© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.
