HJ Heavy Industries Launches KLPGA Golf Team... Kicks Off Sports Marketing
Acquisition of Korea Land & Housing Trust Golf Team, Founding Ceremony Held on the 24th
New Beginning as the "HJ Heavy Industries Golf Team" with Five Players
HJ Heavy Industries has launched a KLPGA golf team, embarking on sports marketing initiatives to promote its brand.
The company announced on July 27 that it had acquired the Korea Land & Housing Trust Golf Team and held the founding ceremony for the "HJ Heavy Industries Golf Team" at its Namyeong-dong headquarters in Seoul on the 24th.
The golf team consists of five players: Jiyoung Park, Jungmin Hong, Ayeon Cho, Minseo Kim, and Seojin Park. The players will compete in major domestic and international tournaments displaying the HJ Heavy Industries logo, starting with the Aurora World Championship, the first event of the second half of the year.
Players Ji-young Park (from left), A-yeon Cho, Kyunghan Song, CEO of HJ Heavy Industries, Jungmin Hong, and Minseo Kim are taking a commemorative photo at the HJ Heavy Industries founding ceremony.
View original imageSince the beginning of this year, HJ Heavy Industries has been working on acquiring the Korea Land & Housing Trust Golf Team. With the launch of its own golf team, the company aims to strengthen its sports marketing and enhance brand competitiveness.
Jiyoung Park is a prominent player with 10 career wins on the KLPGA Tour. Jungmin Hong established herself as a top-tier athlete last year by clinching multiple titles, including a major championship, and leading in both wins and earnings. Ayeon Cho was named Rookie of the Year on the 2019 KLPGA Tour and has since accumulated two career victories.
HJ Heavy Industries plans to support its players while expanding points of contact with customers by operating pro-am tournaments, fan engagement programs, and community-based events.
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A representative from HJ Heavy Industries stated, “Through the operation of the golf team, we aim to establish a foundation for the mutual growth of the company, players, customers, and the local community,” adding, “We will enhance our brand value by linking sports marketing with ESG activities.”
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