Sidiz Hosts "Chair Race" to Celebrate New Product Launch

A Unique Sports Event at the Pyeongtaek Plant Featuring the "T50 2nd Generation"

Sidiz, an affiliate of the Fursys Group, announced on July 27 that it held a unique offline sports event called the "Sidiz Chair Race" on July 25 at its manufacturing plant located at the Pyeongtaek headquarters in Gyeonggi Province, utilizing the "T50 2nd Generation" office chair.

This event was a brand experience to commemorate the launch of the new "T50 2nd Generation," which is a complete overhaul of the existing "T50" product. It reimagined the traditionally static office chair as a piece of sports equipment for direct competition. A total of 60 participants took part in the 150-meter individual race, the 450-meter relay team event, and "Chair Rocks," a challenge combining strength exercises with the chair race.

Group photo of the 'Sidiz Chair Race' held on the 25th at the manufacturing plant in Pyeongtaek headquarters. Sidiz

In every race category, the "T50 2nd Generation" was used as the official competition chair. On site, participants could also experience games using the portable picnic chair "OLLY" and the multi-purpose stool "FUNGUS," assemble T50 1st Generation model kits, test-drive chairs, and visit a chair tuning center based on "EASY REPAIR."

At the end of the event, awards were presented for each category: individual, team, and Chair Rocks. There was also recognition for the best-dressed participant and a comprehensive victory ceremony for the Blue and White teams. The individual race winner received the new "T50 2nd Generation" chair, while the winning team in the team event was awarded the "T20 2nd Generation" chair.

A Sidiz representative stated, "We will continue to broaden our scope from chairs for working to chairs for enjoyment, continuously presenting differentiated seating solutions unique to Sidiz."

This content was produced with the assistance of AI translation services.