U.S. Beauty and Consumption Trends Introduced

On July 27, the Korea Technology Finance Corporation (KIBO) announced that it held the "Global K-Venture Innovation Roundtable" at the Startup Venture Campus (SVC) in Silicon Valley, California, USA, to support domestic ventures and startups in expanding overseas.

Attendees at the event, including Noh Yongseok, First Vice Minister of the Ministry of SMEs and Startups (fifth from the left in the front row), and Park Juseon, Executive Director of the Korea Technology Finance Corporation (second from the right in the back row), are taking a commemorative photo. Photo by Gibo

Attendees at the event, including Noh Yongseok, First Vice Minister of the Ministry of SMEs and Startups (fifth from the left in the front row), and Park Juseon, Executive Director of the Korea Technology Finance Corporation (second from the right in the back row), are taking a commemorative photo. Photo by Gibo

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This event was organized to support promising domestic startups in making inroads into global markets and to foster an on-site, growth-oriented global ecosystem, in line with the government's global startup and venture nurturing policy.


Attendees included Noh Yongseok, First Vice Minister of the Ministry of SMEs and Startups; representatives from the Stanford Accelerator; the Korean Entrepreneurs Association in America (UKF); and officials from companies operating in Silicon Valley.


During the roundtable, participants discussed localization strategies and solutions to various challenges faced by domestic startups entering the North American market. Dr. Jung Dahyang from Stanford University introduced trends in U.S. beauty and food consumption and shared strategies for market entry.


Promising companies with strong technological capabilities and global competitiveness participated in the roundtable, including:
▲ RN&AR (CEO: Suk Mincheol), a company specializing in 3D cinema projection equipment;
▲ Wittgen Biotechnology (CEO: Lee Sangyoon), an AI-based new drug discovery company;
▲ BuddyLab (CEO: Lee Donghyeon), a wellness food and beverage specialist;
▲ Donghaehyeongssi (CEO: Kim Eunyul), a seafood-based pet food company;
▲ Bespex (CEO: Jung Juwon), an AI-based women’s digital healthcare company;
▲ FriendlyAI (CEO: Jeon Byeonggon), a generative AI inference infrastructure provider; and
▲ Stratio Korea (CEO: Lee Jehyeong), a provider of near-infrared sensors and spectrometers.



Park Juseon, Executive Director of the Korea Technology Finance Corporation, stated, "It was a meaningful occasion to build a collaborative network between local enterprises, overseas institutions, and experts with the Ministry of SMEs and Startups." He added, "KIBO will continue to strengthen a comprehensive support system that integrates technology finance and global cooperation networks in line with government policy, and will actively support domestic ventures and startups so that they can successfully settle in overseas markets and grow into world-class companies."


This content was produced with the assistance of AI translation services.

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