AXZ Changes Corporate Name to 'Daum', Ushering in New Era of AI Portal

Aligning Main Service and Corporate Name
Integrating AI into Search and Content

AXZ, the operator of the portal site ‘Daum’, announced on July 27, 2026, that it will change its corporate name to ‘Daum Corporation’.

AXZ resolved to change its name to ‘Daum Corporation’ at an extraordinary shareholders’ meeting held on July 20, 2026. The decision to change the company name was made to align the corporate identity with the brand of its main service, thereby clarifying its corporate identity and strengthening communication with users and partners.

Daum Corporation Logo

Even after the name change, existing services—including Daum—along with user accounts, will remain unchanged. Daum plans to roll out new AI-powered features and services step by step.

Launched in 1995, Daum currently operates the Daum app and offers a wide range of digital services, including search, news, email, cafes, and the creator platform Tistory. The new name, Daum, is intended to inherit these historical assets, while also expressing the company’s commitment to shaping how information is searched and connected in the age of AI.

With the corporate name change as an opportunity, Daum will revamp its corporate website and official channels, and integrate AI technology into its accumulated expertise in search, content, and community domains.

Specifically, the company will move beyond keyword-based search to strengthen AI search that comprehensively understands users’ questions and contexts, and will enhance personalization and content summarization features in the news and content sectors. It also plans to boost the competitiveness of its community and creator ecosystems such as Cafe and Tistory.

Lee Keonsu, CEO of Daum, said, “This is more than simply changing the name of the company; it is about making Daum’s commitment to its services and future even clearer. While inheriting the trust and value built up over the past 30 years, we aim to combine these with AI technology to grow into a company that leads the new era of internet and AI.”

Previously, Daum, the portal site, was operated as a Content Centered Corporate (CIC) under Kakao. It was spun off as AXZ before being acquired by Upstage in May 2026.

This content was produced with the assistance of AI translation services.