Five Hanjin Group Airlines Join 'Voice Talent Donation' for Marginalized Children

Creating Audiobooks with In-Flight Announcement Voices

Employees from five airlines affiliated with Hanjin Group, including Korean Air, participated in a voice talent donation campaign.

On July 24, Korean Air announced that about 20 employees from Asiana Airlines, Jin Air, Air Busan, and Air Seoul joined its voice talent donation campaign, "Better Tomorrow Studio," which was held at Korean Air’s headquarters in Gangseo-gu, Seoul.

On the afternoon of the 24th, employees of five airlines affiliated with Hanjin Group, including Korean Air, participated in the voice talent donation campaign ‘Better Tomorrow Studio’ at the Korean Air headquarters in Gangseo-gu, Seoul. Korean Air

Among those who participated in the talent donation were in-flight broadcast training instructors, cabin crew members with experience as announcers or reporters, and administrative staff. For the English audiobook recordings, the company prioritized applicants with fluent English skills to ensure clear delivery. After training with professional voice actors and rehearsals, each participant read and recorded their assigned portions of children’s storybooks.

The resulting audiobooks number eight in total, comprising six Korean stories and two English stories. To reflect the nature of the airline industry, the books were selected so that children can indirectly experience travel and different cultures. English audiobooks were also added to support language learning.

These audiobooks will be available on reading assistive devices for easy playback. The devices, along with 400 copies of the same storybooks (50 sets in total), will be distributed to children from marginalized reading communities, including children with visual impairments and those from multicultural families. The goal is to help children in these underserved groups access books more easily and promote coexistence within the local community.

A Korean Air representative said, "Knowing that my voice, which is usually heard on in-flight announcements, will now reach children through audiobooks made me read each passage with even more care," adding, "I hope that children who have found it difficult to access books in the past will discover a whole new world through these audiobooks."

Meanwhile, ahead of its planned integration with Asiana Airlines at the end of this year, Korean Air has been actively conducting joint social contribution activities with Hanjin Group airlines. The company is committed to fulfilling its corporate social responsibility by sharing warmth within the community.

This content was produced with the assistance of AI translation services.