Lotte Wellfood Expands ‘Choco Pie’ Production Line in India... Expects 20% Sales Growth

LOTTE India Launches Full-Scale Operations on Fourth Choco Pie Production Line

Lotte India is producing Choco Pie on the 4th production line. Provided by Lotte Wellfood.

Lotte Wellfood has officially commenced full-scale operation of the fourth production line for "Lotte Choco Pie" in India.

Lotte Wellfood announced on July 27 that Lotte India, its local subsidiary, has begun full-scale operation of the fourth production line for Lotte Choco Pie at the Haryana Rohtak plant.

The fourth Lotte Choco Pie production line began construction in May 2024 with an investment of approximately KRW 30 billion and, after a stabilization phase last month, has now entered full operation. With the addition of this fourth line, Lotte India's annual Choco Pie production capacity will increase by about 33%. Boosted by this expanded supply, Lotte Choco Pie's sales in India this year are expected to grow by more than 20% compared to the previous year.

Lotte Choco Pie commands more than 70% market share in India's Choco Pie market. Last year, annual sales surpassed KRW 100 billion, and over the past three years, the product has recorded strong average annual growth of approximately 20%. For reference, Lotte Wellfood previously enhanced supply capability by expanding the third Lotte Choco Pie production line at the Chennai plant in Tamil Nadu in 2023.

Lotte India marks the first anniversary of integrating its biscuit and ice cream businesses; in the first half of this year, sales rose by about 28% compared to the same period last year, maintaining solid momentum. To maximize operational efficiency of the integrated Indian corporation, Lotte Wellfood will continue to integrate distribution network coverage across southern, northern, and western regions. Additionally, the company continues to improve the efficiency of its logistics and production hubs to enhance profitability. Based on these efforts, Lotte India is accelerating its "ONE INDIA" strategy with the goal of achieving KRW 1 trillion in annual sales by 2032.

This content was produced with the assistance of AI translation services.