Incheon Beauty & Healthcare Show Export Consultations Surpass KRW 54 Billion, Achieving Record-Breaking Results

Participation from 37 Overseas Buyers and 188 Domestic Companies
Driving Export Diversification Focused on the Global South and Beauty Tech

The Korea Trade-Investment Promotion Agency (KOTRA) announced on July 27 that the B2B export consultation event, held in conjunction with the "2026 Beauty & Healthcare Show"—Incheon's leading beauty and healthcare integrated exhibition and conference—concluded with record-breaking results.

Hosted by the Ministry of Trade, Industry and Energy and Incheon Metropolitan City, and jointly organized by KOTRA and Incheon Tourism Organization, the "2026 Beauty & Healthcare Show Export Consultation" took place over two days starting from the 23rd at Songdo Convensia in Incheon. Now in its fourth year, this year's event saw participation from a total of 225 companies—188 domestic companies and 37 overseas buyers—making it the largest-ever edition.

Over the two days starting from the 23rd, domestic companies and overseas buyers have been conducting export consultations at the '2026 Beauty & Healthcare Show Export Consultation' held at Songdo Convensia in Incheon. Korea Trade-Investment Promotion Agency

Over the course of two days, a total of 541 export consultation sessions were held. On-site export consultation deals amounted to USD 39 million (approximately KRW 5.41 billion), marking a 77% increase compared to the previous year and surpassing the original target of USD 25 million by more than 58%.

This year's consultation event focused not only on traditional K-beauty products, but also on pioneering into the Global South (emerging market) and diversifying exports in the fields of K-beauty tech and healthcare convergence items. Buyers from regions including Southeast Asia, the Middle East, and Africa—the Global South—accounted for more than half (18 companies) of all participating overseas buyers. Consultation products expanded beyond basic and color cosmetics to wellness categories, such as artificial intelligence (AI) skin diagnosis, personalized beauty devices, LED and high-frequency home-care equipment, and customized sleep technology.

Practical contracts were also achieved on site. Skinnine Cosmetic, a company based in Incheon, signed an MOU worth USD 200,000 with a Nigerian buyer. A company representative expressed anticipation, saying, "Meeting genuine buyers from the African market, where information and networks are limited, allowed us to identify local needs and provided an opportunity to pioneer new markets."

Additionally, a mobile KOTRA consulting desk at the entrance of the consultation venue offered one-on-one expert consultations on overseas certification, trade and tariffs, intellectual property (IP), logistics, and more, helping domestic companies resolve export-related challenges.

Kim Samsu, Head of KOTRA's Incheon Support Office, stated, "With its airport and seaport, Incheon boasts excellent global accessibility for the beauty and healthcare industries. Through this export consultation event, we will make every effort to provide subsequent support so that the integration of K-beauty and medical services leads to export diversification in both markets and products."

This content was produced with the assistance of AI translation services.