Ahn Cheol-soo Proposes Bill to Improve 'Role-Based Custom' AI Content Labeling

Reducing Redundant Development and Legal Ambiguity

Enhancing AI Transparency

Assemblyman Ahn Cheol-soo of the People Power Party (Seongnam Bundang A, Gyeonggi Province) has sponsored a bill that distinguishes the obligations for labeling AI-generated content according to the roles of AI model developers and service operators. The intention is to reduce overlapping burdens and ambiguities regarding responsibility among businesses, while ensuring users can clearly recognize when content has been generated by AI.

On July 26, Assemblyman Ahn announced that he had sponsored an amendment to the "Framework Act on Fostering Artificial Intelligence and Establishing a Trust-Based Environment."

Current law requires developers of generative AI or businesses providing products and services utilizing such AI to indicate when the result has been created by AI. However, there have been concerns that holding both AI model developers and service operators utilizing those models to the same obligations creates uncertainty about the scope of responsibility.

Under the proposed amendment, AI model developers would be required to insert a machine-readable technical marker (metadata) into the output, while service providers using these models would be required to clearly label, on user-facing screens, that the content is AI-generated. To use an analogy: manufacturers would attach a label containing product information inside a garment, while shopping malls would present the relevant information to consumers on the visible product page.

The intention is to reduce redundant obligations, such as holding AI model developers accountable for marking in each individual app's screen, or requiring app operators to directly implement technical indicators inside the AI model itself.

Assemblyman Ahn stated, "If we require companies developing AI models to also be responsible for marking on app screens, and ask companies providing apps to implement technical standards inside the model, it results in both sides being burdened with redundant labeling obligations." He added, "With this bill, companies will be able to reduce unnecessary redundant development costs and legal uncertainties, while users will be able to more clearly recognize when something has been generated by AI."

Since the 21st National Assembly, Assemblyman Ahn has sponsored a series of AI-related legislative proposals, and participated in establishing the Framework Act on AI during the 22nd National Assembly. His office is referring to this as the "Ahn Cheol-soo AI Act" and is working on further amendments.

This content was produced with the assistance of AI translation services.