Sangju City’s Agricultural Specialty Products Target Households Nationwide via Public Home Shopping

Sangju City and Public Home Shopping Sign Business Agreement
Collaboration to Expand TV Home Shopping Sales Channels and Boost Farmers' Incomes

Outstanding agricultural specialty products from Sangju City, North Gyeongsang Province, are now targeting consumers nationwide through Public Home Shopping.

Sangju City announced that, on July 24, it signed a business agreement with Public Home Shopping in the main conference room of City Hall to expand TV home shopping sales channels and activate marketing for agricultural specialty products from Sangju.

Sangju City signed a business agreement with Public Home Shopping to expand the TV home shopping sales channels for Sangju's agricultural specialty products and to revitalize marketing.
[Photo provided by Sangju City]

This agreement was established to broaden nationwide distribution channels for local agricultural specialty products in response to the rapidly changing, online-oriented distribution environment.

The two organizations will cooperate in discovering and commercializing outstanding agricultural products, developing online sales channels, conducting joint marketing, and enhancing the regional agricultural brand value. They will also promote local agricultural specialties by leveraging Public Home Shopping's policy-support broadcasting and public distribution networks.

Sangju City plans to raise awareness of local agricultural specialty products and support farmers in securing stable sales channels by linking this agreement with the TV home shopping sales channel support project, which is being promoted for the first time this year.

Jaemin Ahn, Mayor of Sangju City, stated, "This will be a new opportunity for Sangju's outstanding agriculture and specialty products to reach consumers across the country," adding, "We will actively support sales channel expansion so that it leads to a real increase in farmers' incomes."

Now that Sangju's signature agricultural specialty products have secured a nationwide distribution network through Public Home Shopping, there is growing attention as to whether the city can go beyond being a 'production city' and make a leap forward as an 'agricultural city with competitive sales power.'

This content was produced with the assistance of AI translation services.