Gyeongbuk Cultural Tourism Organization Honored with Grand Prize in Tourism Information at 'Social i Award 2026'

Gyeongbuk Cultural Tourism Organization announced on the 26th that it received the Grand Prize for Best Instagram in the Tourism Information category at the 'Social i Award 2026', organized by the Korea Internet Professionals Association.

The Social i Award is recognized as Korea’s most prestigious ceremony for social media services, where over 4,000 internet professionals and judges comprehensively evaluate five criteria—content, visuals, branding, marketing, and service—to select the most innovative and exemplary social media service cases of the year.

At the Social i-Word Awards ceremony, Ho-young Son, Team Leader at Gyeongbuk Culture and Tourism Corporation (second from the right), is receiving the Grand Prize.

The award-winning Gyeongju Expo Grand Park Instagram channel was praised for breaking away from the conventional, complex notice format to deliver a variety of tourism information—such as exhibitions, performances, and experience programs—through immersive images and video content.

It was also positively evaluated for organizing a wide range of tourism content into customized courses based on the user’s perspective, thereby increasing visitors’ desire to visit. Furthermore, the active use of popular memes and trendy content formats helped the channel shed the typically rigid image of public institutions and foster dynamic communication with users.

Gyeongbuk Cultural Tourism Organization stated, “With this award as momentum, we plan to strengthen visual marketing so that useful tourism information for Gyeongju Expo Grand Park can be delivered quickly and creatively. Moving forward, we will also expand interactive content that reflects social media trends and captures user interest and empathy.”

This content was produced with the assistance of AI translation services.