LG Electronics Surpasses 5 Million Units in Global Sales of 'Instaview Refrigerator'

One Sold Every Minute for 10 Years Since Launch

Firmly Established in the Premium Market, Led by North America and Europe

On July 26, LG Electronics announced that the global cumulative sales of its 'Instaview' refrigerator (domestic name: KnockOn), which allows users to check the inside by knocking twice on the door without opening it, have surpassed 5 million units.

Launched in 2016 as the world's first product of its kind, the Instaview refrigerator has recorded a cumulative total of approximately 5.3 million units sold as of last month. That equates to about one unit sold every minute worldwide over the last 10 years, solidifying its position as a leading premium feature in the global refrigerator market.

Lifestyle image of LG InstaView (domestic name: KnockOn) refrigerator. LG Electronics

By region, North America, where consumers prefer large-capacity products and where kitchen-centered culture is well developed, accounted for about 30% of total sales, making it the highest proportion. Europe, which values energy efficiency and food preservation, followed closely with almost 20%. In recent years, demand has been consistently increasing in emerging markets such as Asia and Latin America as well.

Instaview is LG’s proprietary technology that enables the user to check the contents by knocking twice on a door finished with specially coated glass, which turns on the internal light. The glass normally appears as a mirror, but turns transparent when tapped, reducing unnecessary cold air loss from opening the door and enhancing both user convenience and kitchen interior design.

The product’s competitiveness has been recognized by leading overseas IT and electronics media. The UK's 'Trusted Reviews' praised its intuitive user experience, while France's 'Les Numériques' noted its sleek design, outstanding temperature retention, and strong energy efficiency. Over the past 10 years, the refrigerator has received numerous awards both domestically and internationally, including the Red Dot, IDEA, and iF, three of the world's major design awards, as well as the CES Innovation Award.

Analysis of global customer reviews shows that while early praise focused on the functional convenience of ingredient management and cold air preservation, recent evaluations have broadened to include appreciation of its sophisticated design and the emotional satisfaction users experience throughout the usage process.

Kim Jaeil, head of Kitchen Solution Business Unit at LG Electronics, said, "Just as the signature 'knock' of the LG Instaview refrigerator has driven a change in refrigerator usage habits, we will continue to make dining experiences more convenient and enjoyable for our customers through artificial intelligence (AI) and innovative refrigeration and storage technologies."

This content was produced with the assistance of AI translation services.