"Samsung AI Glasses: Designed for All Tastes and Comfort, Appealing Even to Non-Glasses Wearers"

Targeting the Market with Age-Specific Designs

"Lightweight with Mobile Technology"… Distinct from Meta

"Our goal is to make 'Intelligent Eyewear' so desirable that even people who don't normally wear glasses will want to try them."

On the 23rd (local time), Chaein Choi, Vice President and Head of XR Development Team at Samsung Electronics MX Division, is briefing on 'Intelligent Eyewear' at Billingsgate, London, UK. Provided by Samsung Electronics

Chaein Choi, Vice President and Head of the XR Development Team at Samsung Electronics MX Division, shared this vision for AI glasses during a briefing at Billingsgate, London, UK, on the 23rd (local time).

On the 22nd, at 'Galaxy Unpacked 2026,' Samsung Electronics unveiled 'Intelligent Eyewear,' the company's newest wearable device following the Watch. Co-developed with Google, this product extends the AI experience beyond the smartphone screen, enabling interactions at the closest possible point to the user's field of vision. Scheduled for release within this year, it has drawn significant attention as to whether it can disrupt the AI glasses market currently dominated by Meta.

Samsung Electronics plans to leverage its mobile technology to deliver comfortable wearability, and target the market with designs tailored to different age groups and styles. As people's facial shapes—including face and head structure—vary widely, a wide range of styles is required for AI glasses as well.

Chaein Choi said, "Because this is an electronic device that needs to be stylish and appealing in terms of design, a lot of invisible technology is also required," adding, "Creating a product that people want to wear every day in their daily lives is a new challenge." He further explained, "We are working closely with partner companies from the early stages of embedding dedicated components such as batteries and sensors, to ensure that even people who do not usually wear glasses are tempted to try them because of their beauty, taking into account design and taste from the start."

Among the 'Intelligent Eyewear' models unveiled by Samsung Electronics on the 22nd (local time) at 'Galaxy Unpacked 2026' in London, UK, this is the collaboration model with Warby Parker. The design with the addition on the right. Photo by Noh Kyungjo.

The most significant technological feature highlighted was "weight reduction." This, he said, differentiates Samsung's product from Meta's in terms of comfort. Chaein Choi explained, "We achieved a slimmer and lighter design by applying technologies such as ultra-thin hinge structures, ultra-thin molding techniques, lightweight materials including titanium and aluminum, and optimization of internal components. Considering that the device is worn directly on the face, we have also engineered for comfort at all contact points—across the forehead, cheekbones, and around the ears, ensured balanced weight on both sides, and designed a heat dissipation structure so that heat generated by the product doesn't transfer to the face."

Strict quality standards were also emphasized, including high-temperature and high-humidity tests, human safety verification, eyewear-specific durability trials, and more than 100 tests exposing the product to sunscreen. He said, "Through optimization, we have created a light and slim design that still delivers up to 9 hours of use on a single charge. There's still a long way to go, but we are determined to overcome the challenges with our technology."

Furthermore, Samsung expects Intelligent Eyewear to become a new interface that expands AI experiences within the Galaxy ecosystem. Chaein Choi stated, "We aimed to create a new AI experience that not only provides a natural and comfortable wearing experience but also delivers meaningful assistance at the right moment without users needing to pull out their smartphones," emphasizing, "Intelligent Eyewear is an important first step based on Samsung Electronics' accumulated experience in mobile innovation, differentiated hardware capabilities, and connected device expertise."

This content was produced with the assistance of AI translation services.